Forte´ boosts support to franchise garages

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Leading trade only treatments specialist Forte´ has boosted the support it offers to franchise garages by appointing a National Account Manager.

Addison Howe, who boasts 25 years experience in sales and customer service, will be the new face strengthening Forte´’s already positive relationship with the franchise trade as well as furthering the company’s excellent independent garage relationships.

Addison is no stranger to the Forte´ range of products after spending five years as a Regional Sales Manager for the central region. As a result, he already has extensive knowledge of the Forte´ brand, and has helped to drive sales of the company’s new DPF Cleaner and Regenerator in September 2011 and the latest Fuel Saver. He knows first hand how its products can help garages with profit opportunities.

“I am a very customer-focused person. It is my aim to help my customers make more profit and improve their own customer’s experiences through using Forte´ products. The best thing about the Forté product range is that garage owners can see the difference they make as soon as they use them – a difference passed onto their own customers,” said Addison.

Rachel Greasby, Managing Director of Forte´ UK added: “We are delighted to have appointed Addison as National Account Manager. Addison has vast experience within the motor trade and knows our products inside out. He has already made a start boosting the support we offer to franchises and will continue to strengthen these links.”

For more information please contact:

Anndi Sheppard, Good Garage Scheme, on tel: 024 7647 2649, email: marketing@goodgaragescheme.co.uk or

John Edden, Bridge PR and Media Services on, tel: 024 7652 0025, email: john@bridgepr.co.uk

Forté is synonymous with the very best in effective engine treatments. Its products are used on a regular basis by more than 8,000 garages in the UK, and its engine treatments are regularly used when vehicles are serviced. The Coventry-based company has more than 30 years’ experience in the UK helping and advising garages on how to make a noticeable difference to a car’s performance and enhancing customer satisfaction. Forté operates throughout the UK and works with garages, workshops and franchised dealers.

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It is my aim to help my customers make more profit and improve their own customer’s experiences through using Forte´ products.
Addison Howe, National Accounts Manager