Leading experts tell company bosses all they need to know about taking their business into the cloud

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The event, which takes place on 18 April at the Management Group Training Services Centre in Coventry, brings together three leading IT experts who will share their knowledge and expertise on the key concerns businesses have when deciding whether to head for the cloud.

Cloud computing is an internet-based IT system whereby shared resources, software and information are provided to computers and other devices on demand, much like the electricity grid. However, like any other new technological advancement, it is a concept that although it’s currently on everyone’s lips, it’s still not fully understood or utilised.

IT consulting giants IBM are predicting that cloud computing use amongst small businesses in the UK will double within the next three years yet Britain is still only ranked seventh, behind such nations as France and Germany, in the Business Software Alliance Global Cloud Computing Scorecard for countries currently using and embracing cloud computing. Usage is low because many businesses still do not understand the benefits.

This seminar, which is free to attend, aims to brief Midlands businesses on the advantages that cloud computing can offer. Cost efficiency, business agility, flexibility, scalability, protection and quality of service are all enhanced when you switch your existing IT network to a cloud system. Not only does it build up regular back ups of your data and updates itself regularly without affecting your computer usage, but cloud computing can also be accessed from anywhere in the world around the clock, meaning that you can access all your business files and reports without being in the office. This has revolutionised the way companies operate, giving them a lot more freedom as well as more control. It also gives greater flexibility for companies to have a more flexible and mobile workforce.

Paul Blore, Managing Director of Netmetix, one of the first companies in the Midlands to offer a full platform cloud service, said, “There has been a great deal of interest in cloud computing in the region, but companies still have a number of concerns around IT security, the cost of moving their IT systems, and knowing where their data is going to be stored. For many business owners we speak to it’s like taking a leap into the unknown. And with all the media attention on security, people are understandably worried about the cloud and having their business systems on servers that aren’t on their own premises. We want to be able to allay those fears and demonstrate that cloud can actually be a lot more robust, cost effective and reliable than their traditional IT systems.”

Joining Paul on the podium will be Professor Brian Moore, from Coventry University, who is an expert in IT security, and Martin King-Turner from B2B, a business IT consultant who advises companies on the best systems for their business.

To book a place at the seminar contact Natalie Hunt at Bridge PR & Media Services Limited on 024 76 520025 or email Natalie@bridgepr.co.uk.   http://stayingaheadofthegame.eventbrite.com/

Paul Blore, Netmetix on tel: 0247640 8100, email paul.blore@netmetix.net.

Denise Taylor, Bridge PR on tel: 024 76520 025, email: denise@bridgepr.co.uk

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