Star of the small screen wins social media popularity vote
Miles Better, better known as the friendly, animated character from the Good Garage Scheme’s TV campaigns has taken the aftermarket’s social network by storm.
The Good Garage Scheme has developed the Miles Better character to further raise awareness of the UK nationwide workshop Scheme as a leading UK independent garage network and to act as a familiar face for motorists and Good Garage Scheme members.
With a rapidly growing social media following, Miles is already attracting many Facebook fans and has built a strong Twitter profile with nearly 1000 people following his every tweet, giving valuable words of advice. Miles has become increasingly popular for posting top tips for car drivers, advising them how to keep their vehicles performing well whatever the driving conditions.
Miles Better was born out of a nationwide television advertising campaign across the Sky network and DAVE TV, for which he was the face of the Good Garage Scheme, explaining to motorists why they should use an independent garage for their servicing needs. He was given his name after the Good Garage Scheme asked members of the public to take part in a naming competition through social networking websites.
The Good Garage Scheme already has a widespread social media presence itself, with over 4,500 Twitter followers and over 1,000 Facebook likes. Just recently the Scheme recruited a new member solely off the back of its social media activity and continues to raise its profile through social networking.
Anndi Sheppard, Marketing Manager for the Good Garage Scheme said: “The growth and development of Miles Better has been phenomenal since we introduced him to our brand. He has become an instantly recognisable figure for motorists that represents the quality service that drivers can expect from independent garages. His driving tips and advice have made him a really popular figure on social networking websites and he really complements the Good Garage Scheme profile.”
Miles Better can be followed on Twitter at @MilesBetter_GGS and liked on Facebook via Facebook.com/milesbetterggs
For more information please contact:
Anndi Sheppard, Good Garage Scheme, on tel: 024 7647 2649, email: marketing@goodgaragescheme.co.uk or
John Edden, Bridge PR and Media Services on, tel: 024 7652 0025, email: john@bridgepr.co.uk
Editor’s note:-
The Good Garage Scheme was set up as a self-regulatory body for independent workshops and MOT centres throughout the UK to ensure its members maintain the best industry standards. The scheme has thousands of members who adhere to a strict Code of Conduct and offer an Industry Standard Service.
Good Garage Scheme members:
Adhere to a strict Code of Conduct and pledge to have their customers’ best interests at heartMust agree what work needs doing with their customers before it is carried outWork to an Industry Standard Service checklistMust supply each customer with a feedback card allowing them to give their views on service directly to the Good Garage Scheme, which operates a stringent complaints procedureAre subject to mystery shoppers and regular audits
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