Brighter and Ung Diabetes association initiate collaboration to increase well-being among young people with diabetes.
Brighter and the Swedish association Ung Diabetes ("Young Diabetes") have initiated a collaboration to increase the availability of information and knowledge about diabetes among adolescents and young adults living with the condition. The goal is to contribute to increased awareness of the disease, to provide peer support, and to improve compliance with prescribed treatment over the longer term.
The collaboration means that Ung Diabetes has access to and becomes part of Young Pioneers – Brighter's interactive community platform for peer coaching, knowledge exchange and motivation. The platform has been developed in collaboration with health authorities in the region of Jönköping; young people in Linköping, Norrköping and Jönköping; Jönköping University; and Haaartland Technologies.
"By coaching others, experienced diabetics become more aware of their own competence in managing the condition, which is extremely positive for self-esteem and everyday disease management," says Petra Kaur, Head of Marketing and Communications at Brighter.
"We are convinced that the person who lives with his or her illness every day is the one who also has the greatest knowledge of how it affects everyday life. It's the days between medical visits that healthcare authorities have a hard time affecting," says Kaur. "In this way, services such as Young Pioneers, together with patient organizations such as Ung Diabetes, can work together to increase patient well-being and play a key role in addressing the changes needed for a better quality of life."
"This is an opportunity for us to create additional value for our members and we look forward to working with Brighter to contribute to improving quality of life for young people with diabetes," says Robin Åhrling, Chairman of Ung Diabetes association. "Young Pioneers creates opportunities for people with diabetes to share mutual experiences, which can make life easier between medical visits and contribute to knowledge exchange and motivation that is valuable during tough periods."
Ung Diabetes, which is part of the Swedish Diabetes Association, is aimed at diabetics of between 15 and 30 years of age. The association's five main objectives are: to support its members; be a strong voice for them out in the community; disseminate knowledge and information about diabetes; work to support research, development and charity initiatives around diabetes; and pay attention to the global diabetes challenge.
About the Pioneers platform
Pioneers is an interactive community platform for peer coaching, knowledge exchange and motivation. Its purpose is to support the everyday lives of people living with diabetes. Initially, the platform is aimed at people with type 1 diabetes, but in the long term, the intention is to also extend the platform to additional groups and people affected by other chronic conditions.
For further information, please contact:
Petra Kaur, Chief Commercial and Marketing Officer
Phone: +46 793 04 96 36
Email: petra.kaur@brighter.se
About Brighter AB (publ)
Brighter is a health-tech company from Sweden with a vision of a world where managing chronic diseases is no longer a struggle. We believe a data-centric approach is key to provide smarter care for chronic conditions. Our daily-care solutions facilitate the flow of real-life treatment data between chronic-disease patients, their loved ones and their care providers – improving quality of life, easing the burden on healthcare systems, and opening new opportunities for data-driven research. Brighter is certified under ISO 13485. In 2019 the company won the Swecare Rising Stars Award. https://brighter.se/
The Company's shares are listed on Nasdaq First North Growth Market/BRIG. Brighter’s Certified Adviser is Eminova Fondkommission AB, +46 (0)8 – 684 211 00, info@eminova.se, www.eminova.se.