Brownstein Group Leverages Brand Strategy Expertise with New Integrated Clients
-- Work includes branding, web design, advertising and public relations --
PHILADELPHIA, September 22, 2011 – Brownstein Group’s (BG) brand-centric approach has led several new consumer and business-to-business clients to engage the agency in integrated marketing programs. Leveraging its disciplined research and strategic planning process, BG acts as a client’s brand steward and ensures all ensuing marketing tactics effectively communicate the brand strategy. This integration across marketing channels has proven invaluable to clients looking to maximize the influence of their brands.
“We’ve noticed, increasingly, that clients are seeking an ‘all under one roof’ agency relationship, with a marketing philosophy rooted in brand strategy,” said Marc Brownstein, President and CEO. “Understanding our clients’ brands is paramount, because it facilitates seamless integration across all disciplines within the agency.” Recent new client wins include:
- Berkadia Commercial Mortgage has hired Brownstein Group to define a new brand for the company and develop a national marketing strategy and creative campaign to establish its image in the marketplace. The effort includes a new website, internal launch plans, collateral, traditional advertising and interactive advertising. BG is also collaborating with Harmelin Media to provide media planning and buying services.
- As it expands its service offerings beyond regulatory compliance, ICS Compliance engaged Brownstein Group to assist in defining a new brand for the company. The scope of work also includes collateral development, advertising, website re-architecture and a 12-month public relations plan.
- Quickie Manufacturing hired Brownstein Group to help promote its Lysol Clean-Flip product and accessories line through the development of a website (cleanflip.com) and TV spot.
About Brownstein Group
Brownstein Group is a brand communication firm located in Center City Philadelphia. Founded in 1964 as Brownstein Advertising, Brownstein Group has since evolved into a network of integrated communication specialties encompassing brand strategy, advertising and design, public relations and social media, and interactive. A member of the 4As, the Public Relations Society of America and Philly Ad Club, Brownstein Group provides services to local, national and international clients such as IKEA, Comcast, Berkadia Commercial Mortgage, SUPERPRETZEL, The Children’s Hospital of Philadelphia, the Philadelphia International Auto Show, Bancroft, Campus Apartments and The Graham Company. For additional information, connect with Brownstein Group on Twitter @Brownstein_Grp or on Facebook at www.facebook.com/brownsteingroup, or visit www.brownsteingroup.com.
Contact:
Margot MacKay
215.735.3470 x144
mmackay@brownsteingroup.com
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