Brownstein Group Named Brand Agency of Record for Beneficial Bank
Philadelphia firm to assume responsibility for bank’s brand strategy, advertising, digital, public relations and social mediaPHILADELPHIA, December 4, 2012 – Brownstein Group (BG), a Center City-based brand communication firm, announced today that it has been named Brand Agency of Record for Beneficial Bank , the oldest and largest bank headquartered in Philadelphia. As such, Brownstein Group will partner with the bank’s internal Brand and Strategy team to execute integrated campaigns to improve brand awareness, customer