California Beef Council

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The California Beef Council was established in 1954 to serve as the promotion, research and education arm of California's beef producers, and is mandated by the California Department of Food and Agricultural Code.

Quotes

"We've been dealing with this historic drought for the past few years...since before California homeowners started letting their lawns die. Suddenly people are waking up to the severity of the drought and their first reaction is to point fingers. California agriculture seems to be a favorite target."
Mike Smith, California Beef Council chair
"We've had to reduce our herd size significantly just to sustain in this drought, and we'll have to take more drastic measures if the drought continues."
Kevin Kester, rancher
Introducing a variety of fruits and veggies pays big nutritional dividends, develops healthy habits, and spares you the dinner melt-down. You can do quite a bit of kid-friendly stuff with veggies!
James Winstead, RDN
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Win One of the Most Popular Small Kitchen Appliances

Thu, Oct 22, 2015 01:41 CET

Slow Cookers and Fall--Made for Each OtherAlthough you can use your slow cooker any day of year, autumn seems to be the time when the idea of comfort food greeting you at the end of a long day is particularly appealing. A recent article about the history and popularity of slow cookers  noted that 83 percent of families owned one in 2011. But there’s more to the Crock-Pot®  than comfort food. Convenience is a big part of the appeal of the slow cooker, and there are lots of great recipes (

Nutrition Confusion? 3 Simple Tips Make It Easy!

Sat, Mar 21, 2015 00:16 CET

Registered Dietitian Nutritionist Weighs InIt happens all the time when I'm out at an event or speaking to a community group about food, nutrition, and health--invariably I get the question that goes something like this: "I understand that I need to eat healthy, but my life is so busy that I kind of slack off. Isn't there an easy way to do this?"    Food is a big part of our lives, so knowing how to quickly and easily navigate some nutrition basics can save a lot of time AND make you feel and perform better. Plus, once you demystify the data, you can put some quick go-to strategies in

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