Careium appoints Joe McLoughlin as the Regional Managing Director in the UK

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Careium, the European champion in technology enabled care, appoints Joe McLoughlin as the Regional Managing Director in the UK. Mr McLoughlin is an industry veteran, with a technical and commercial background. He has profound experience within sales, business transformation, and executive leadership.

Joe currently holds the role of Managing Director at the Careium competitor, Astraline, a high growth and strong innovation company, that is a part of the Johnnie Johnson Housing and the Sanctuary Group. Over the course of his career, Joe has contributed to the work of the TSA – The governing body for UK technology enabled care by serving on boards, panels, and leading working groups.

“I am excited to join Careium at this pivotal point in its evolution! My complete focus will be on continuing to positively shape the future of the UK business. My vision is to capitalise on and nurture the distinctive and remarkable culture, the amazing skillset, and strengths inherent in the UK teams, while drawing on the invaluable experience and solution capability of our European counterparts. Together, we will propel growth, cultivate our partnerships, and raise the bar for customer experience.”, says Joe McLoughlin.

The UK business has undergone a significant and remarkable transformation over the past twelve months, establishing a strong foundation for the future. Great work has been carried out throughout the organisation: roll out of acquisitions as one company, implementation of shared platforms across the Group - strengthening the overall business integration level, and the establishment of increased profitability levels. The business is now re-set to re-take its position as a key player in the industry, as the UK market accelerates the switch from analogue to digital across the technology enabled care sector.

“Joe's background and experience ensures that our markedly reinforced UK business will take the right next steps in the most competitive, innovative, and exciting market in Europe. I am proud that we are attracting individuals with such talent and experience, and I really look forward to welcoming Joe to the Group and to the incredible UK team.", says Careium’s CEO Christian Walén (interim for the role since September 2023).

For more information, please contact:

Christian Walén, president and CEO, +46 (0) 739 09 59 65

E-mail : ir@careium.com

Careium is a leading player in technology enabled care in Europe. Careium's innovative solutions improve the safety, quality of life and independence of seniors both inside and outside the home. Careium provides its products and services to ~400,000 seniors in Sweden, Norway, the UK, Netherlands, Germany and France. Most of the seniors are connected to one of Careium’s alarm receiving centres in Sweden, Norway and the United Kingdom where approximately 25,000 alarms are handled every day by one of our 600 employees in the alarm receiving centre. FNCA Sweden AB is appointed certified adviser.

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