Catena Media launches MRKTPLAYS+ to expand strategic partnerships in North American iGaming
Catena Media today announces a strategic evolution of its successful MRKTPLAYS subaffiliation platform, designed to meet market demand and deepen long-term partnerships across the regulated North American online casino and sports betting markets. The launch of MRKTPLAYS+ enhances Catena Media’s existing subaffiliation model, introduced in 2025, by adding a modular partnership framework built to accelerate partner growth for publishers and adjacent digital businesses that have demonstrated product-market fit. Alongside standard campaign access, MRKTPLAYS+ will offer tailored marketing