‘Be first’ into digital radio revolution
The all new DABmotion DAB1001 from Celsus is a wireless digital radio kit to upgrade existing car audio systems.
It includes a hide away interface, a sleek user control and a high performance antenna. DAB1001 is quick to set up and operate. It upgrades existing FM-RDS radio to deliver high quality digital reception through the existing audio system so drivers can get all the choice and benefit of digital listening on the move!
“DABmotion offers programmable presets and displays station, track and artist text on the existing head unit”, said Mark Baker, Celsus Marketing Director. “The high performance internal glass mount antenna and 4m extension can be located in the front or rear of the vehicle to further boost performance.”
DAB1001 scores on versatility; the “hide away” black box interface (pictured) is just 112mm x 86mm x 23mm, so it will fit easily in the glovebox or behind the dash. There’s no requirement to connect to the vehicle’s CAN Bus system so installation is straightforward.
Power can be via an accessory socket (plug in 12V power supply) but the prime market is expected to fall to the growing number of garages looking to offer digital radio upgrades to existing customers during service and MoT visits. For a small amount of labour, drivers can get a system that’s powered without plugging in whilst ensuring antenna and interface placement is optimised.
Celsus anticipate strong sales from garages marketing at a fitted price of around £199 inc VAT. With typical fitting time of only 30 minutes there’s plenty of margin available too. DABmotion is fully supported by Celsus with technical back up and installation guidelines included. A full training programme is also available, the Celsus website shows customers stock availability and detailed product information at the click of a button.
Digital Radio UK, the organisation working with stakeholders and government to coordinate the migration to DAB, say government are preparing to announce a switchover later this year, the precise date of which is likely to follow later. Switchover happens once share of listening reaches 50% and population coverage is 97%. Both have been rising quickly; over 35% of all radio listening is digital and population coverage tops 94%.
Further information is available at www.celsusice.co.uk
