Celsus UK hails KICKER roadshow a resounding success
Celsus UK Limited has confirmed that over 90 retailers from across the country participated in its exclusive KICKER Audio training roadshow which introduced them to the brand’s Livin’ Loud philosophy and highly acclaimed product range.
Three events took place over the space of a week, held in Basingstoke, Derby and Watford. Such was the appetite for the KICKER Audio range that additional ‘mini’ sessions were held in Wolverhampton and Hayes at the premises of retailers unable to attend the earlier dates.
Training was provided by Reese Gray, KICKER’s European Sales Manager, and Aaron Malin, KICKER’s Global Trainer, who talked the enthusiastic audience through the company’s profitable, high-performance car audio solutions in a manner appropriate for delegates of all experience levels, ensuring that they were motivated and focused on the opportunities ahead.
Giving his feedback on the training session, Paul Leyland of PL-Autotek said: “Thank you to everyone involved, it was a great and extremely well put together presentation. So much love for the brand - fits right into our work ethic here at
PL-Autotek and I know the Kicker brand will take the UK back to the good old days of car audio.”
Orders were taken on the night alongside commitments to in-store displays for the brand and equipment for demo vehicles.
Even the Celsus team hosting the event gained a more thorough knowledge of the products and ended the week feeling re-energised by Reese and Aaron’s infectious passion for the KICKER Audio range.
Paul Baker, Managing Director at Celsus UK said: “The delegates that the team chatted with during the course of the roadshow really connected with the excitement which surrounds the re-launch of the brand in the UK.
“The attendees were fully engaged throughout, and the Celsus network is now completely up-to-speed with reintroducing this premium audio brand to the UK’s consumers.”
KICKER’s Global Trainer, Aaron Malin added: “Kicker has blessed me with the responsibility to travel the world and evangelise our products and our brand. This challenge is made much easier when I have the support, backing and enthusiasm of an exceptional distributor with which to work. The Celsus team has gone way above and beyond at energising our brand in the UK and I'm honoured to be a part of the success.”
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