DABmotion gets garages moving

Busy times show no sign of relenting for digital radio specialists Celsus. A whirlwind 2013 saw the introduction of the DABmotion brand, company sales growth of nearly 20% and the start of a move to prestigious new offices.

Already this year, the move has been completed, their new ‘digital radio installer’ training has been quality assured by IMI Awards and now the first garages have just completed their DABmotion training.

Whilst the DABmotion DAB1001 universal in car digital radio upgrade kit can be retailed as a ‘plug and play’ DIY-fit system, it’s best suited to professional installation by garages. This typically takes just 30 – 45 minutes, making it a relatively easy and profitable sell, particularly as Celsus say those they’ve trained can safely guarantee to their customers that they will drive away with the full range of DAB choice working in their car.

“We’ve been working to offer garages a complete DABmotion programme,” said Mark Baker, Celsus Marketing Director. “This is founded on top quality DAB conversion products but also involves focused training, delivering exactly what garages need to know in a concise and simple way, technical support and marketing.

“We’ve got point of sale material available so garages who’ve completed the training can immediately be selling DABmotion to customers effectively through reception and waiting areas.”

Training demand is running highest for the half day on garage site course which avoids the need to travel, minimising business disruption. The course packs in the theory, tips and best practice and even a working example of set up and installation of DABmotion.

Further information on the DABmotion programme is available at www.dabmotion.co.uk or www.celsusice.co.uk