DABmotion introduce incentives to train
Celsus have introduced incentives for garages seeking to become ‘Registered DAB Installers’, with competitive new DABmotion training packages.
Garages are only eligible to apply for and use the installer Digital Radio Certification Mark (or Tick Mark) after completing the official ‘IMI DAB Radio Installation Technician Accreditation’. Once accepted, they can use the Tick Mark on promotional materials, and will appear on the IMI Professional Register.
Since April, Celsus have been able deliver training and assessment to this IMI standard. Supervised assessment can be completed at either their Poole-based head office, or at customer site. There’s then a 45 minute online exam, completed through the IMI web portal.
“DABmotion can bring all of the pieces of the jigsaw that garage installers will need to fully develop the market for digital radio conversions,” said Marketing Director Mark Baker. “We’ve got a range of options to make it commercially attractive too.”
With prices starting from just £199 + VAT for training and assessment, and a new rebate on future purchases of DABmotion ROLA, Celsus say it’s the perfect time to get established.
Their flagship DABmotion ROLA digital radio conversion kit is already Tick Mark approved and now retails at under £130 (inc VAT). It can be professionally fitted in around an hour, offering motorists opportunity to enjoy all their favourite DAB stations on the move, through their existing car audio system.
The Tick Mark regime, which applies to both installers and best-in-class products, will be promoted to consumers by Digital Radio UK (DRUK) in the run up to digital radio switchover.
DAB infrastructure investment has already boosted DAB coverage to FM-equivalent levels. A formal switch-over process from FM to DAB will begin once share of listening reaches 50%. 2015 Q1 digital radio listening figures, released by RAJAR in May, show digital’s share of listening increased to 39.6%, from 37.9% in Q4 2014.
To find out more about the DAB opportunity, please visit www.dabmotion.co.uk, follow @DABmotion on Twitter or call 01202 664390.
DABmotion is a leading brand of in-car digital radio retrofit solutions. The DAB1001 kit brings DAB to any car by using the latest FM modulation techniques, linked with AFC, to decode digital radio and converts this into an FM signal that is transmitted directly to the original car radio wirelessly.
The DABmotion antenna included with the DAB1001 kit can be fitted to either the front or rear window of a vehicle. The DABmotion interface can be located in the glove box, behind the vehicle dashboard, or even in the rear of the vehicle. It may be necessary to consult a qualified vehicle installer about connections, suitable location for the interface or antenna position.
