New DAB video brings message to motorists
Celsus, distributors of the DABmotion range of digital radio solutions, have launched a new product marketing video extolling the virtues on in-car DAB.
Whilst getting on for 70% of new UK cars now have DAB fitted as standard, very few drivers realise digital listening choices can be within easy reach for all, thanks to the DABmotion ROLA (DAB1002) conversion kit.
The 3 minute video, which is hosted on YouTube, can be viewed at https://youtu.be/qt-nWfGU_T0 . It has been developed by DABmotion, with a leading London video agency, to help motorists better understand the benefits of DAB radio - and the ways to get it installed.
The short film is based around DABmotion’s Tick Mark approved flagship DABmotion ROLA universal DAB conversion kit. This retails at under £130 inc VAT, and upgrades motorists’ existing car radios to digital by using wireless technology, combined with patented AFC auto-retune capability, to deliver interference-free listening on the move.
“The DABmotion video helps garages convey the benefits of car DAB conversion to their customers quickly and easily,” said Marketing Director Mark Baker. “It’s a marketing investment we’ve made to help drivers understand how simple it now is to access the wealth of DAB stations they enjoy at home in their cars.”
Besides offering a Tick Mark approved conversion product, Celsus can also train and award the installer qualification needed for garages to advertise the Tick Mark as a ‘Registered DAB Installer’.
DABmotion training covers fitting replacement DAB head units, DAB adaptors, antennae and fault-finding, with hints around antenna installation being particularly useful. Besides giving a route to Tick Mark approval, the training’s backed with the promise that anyone completing it will be able to fit working DAB audio into any car.
To find out more about the opportunity, please visit www.dabmotion.co.uk, follow @DABmotion on Twitter or call 01202 664390.
James Onions | james.onions@thinmarketing.co.uk
DABmotion is a leading brand of in-car digital radio retrofit solutions. The DAB1001 kit brings DAB to any car by using the latest FM modulation techniques, linked with AFC, to decode digital radio and converts this into an FM signal that is transmitted directly to the original car radio wirelessly.
The DABmotion antenna included with the DAB1001 kit can be fitted to either the front or rear window of a vehicle. The DABmotion interface can be located in the glove box, behind the vehicle dashboard, or even in the rear of the vehicle. It may be necessary to consult a qualified vehicle installer about connections, suitable location for the interface or antenna position.
