New DVLA digital radio campaign welcomed
Digital radio specialists Celsus have welcomed news that DVLA will start including the new digital radio tick mark on 40 million road tax reminders, raising awareness amongst motorists.
Announcement of the initiative, which starts this week, was made by Ed Vaizey, Minister for Culture and the Digital Economy, at the annual industry Radio Festival in Salford. His upbeat address reiterated the future of UK radio is digital. Ongoing infrastructure investment has taken national DAB coverage past 95%; it will reach 97% during 2015.
For automotive, SMMT revealed 246,000 cars, 58% of those registered in September had digital radio fitted as standard, up 79,000 on 2013. The tick mark, administered by Digital Radio UK (DRUK), will help consumers find the best available DAB products and services.
“Cars are an absolutely vital area,” said Mr Vaizey. “The car is where 22% of radio listening occurs and digital radio in car is a much better listening experience.”
Celsus Marketing Director Mark Baker said: “It’s great to know the tick mark will be on the envelope of car tax reminders.
“Too many motorists are still simply not aware that they can upgrade their existing car radio to access DAB choice.”
The DABmotion ROLA universal in car digital radio conversion kit, launched by Celsus in September, already carries the tick mark. Unique AFC auto-retune capability keeps DABmotion ROLA perfectly tuned on the move. The kit, which can typically be fitted in around 30 minutes, receives DAB signal and converts it to FM, broadcasting wirelessly back to the existing audio head unit.
DABmotion ROLA is supported by in-house training which is quality-assured by IMI Awards. Celsus say just half a day’s training enables garages to deliver working DAB in any vehicle.
To find out more about the DAB profit opportunity, or for details on training courses, please visit www.dabmotion.co.uk, follow @DABmotion on Twitter or call 01202 664390.
The DABmotion brand was created by Celsus in 2013 for the company’s in vehicle DAB digital radio retrofit conversion solutions.
DABmotion DAB1001 launched in July 2013 as a cost-effective universal DAB vehicle retrofit solution. The kit comprised a glass mount antenna, matchbox-sized remote control and compact hideaway ‘black box’ interface. The system offered a reliable and affordable way to upgrade any car audio system to the wealth of digital radio choice without the need to replace the existing head unit.
Patented AFC auto-retune technology captures seamless digital radio without interference whilst on the move. DABmotion then effectively decodes digital radio and converts it into an FM signal that is transmitted wirelessly to the car’s original radio, even displaying track / station / artist information on the display. It can be professionally installed in under an hour.
DABmotion offers recognised training too under IMI Awards for automotive or audio technicians looking to capitalise on growing consumer demand for car DAB radio conversions ahead of a future UK digital radio switchover. Training can be completed on site, in as little as half day, backed by the promise that anyone completing it will be able to confidently install working DAB radio into any car.
DABmotion ROLA was launched in September 2014 to bring a number of improvements to the award-winning DABmotion 1001 kit. DABmotion ROLA is fully ‘Tick Mark’ approved under the government scheme designed to help the UK public locate best quality products and services.
