Yggdrasil goes live with 888

The games portfolio of innovative gaming solutions provider Yggdrasil, a Cherry AB subsidiary, is now live with 888 Casino, one of the world’s most popular online casino operators. Following a successful integration, 888 customers have access to Yggdrasil’s award-winning portfolio of casino slots, including the blockbuster Vikings series and latest releases Cazino Cosmos and Champions of Rome.

Yggdrasil’s games are currently live with 888 in the UK and Denmark and will soon also be available in Sweden. In addition, the operator can now utilise Yggdrasil’s range of complementary in-game promotional tools, BOOST®, to drive player engagement and retention.

Fredrik Elmqvist, Yggdrasil CEO, said: “Going live with 888 is an exciting deal and expands the reach of our games portfolio in several regulated markets. 888 is one of the market-leaders in online gaming and we are thrilled that they are now offering our games to their players.”

Guy Cohen, SVP of B2C at 888 Holdings, said: “Product excellence is our top priority at 888 Casino. We want to offer the user the best possible experience with the highest-quality gaming content on the market. As an innovative provider of online casino games, we are excited to boost our portfolio of games with top-notch Yggdrasil titles. Our players will be delighted with these new games.”

For further information, please contact:
Fredrik Elmqvist, CEO Yggdrasil, +356 99 62 51 04, fredrik@yggdrasilgaming.com
Anders Antonsson, IR & Communications: +46 709 994 970, anders.antonsson@cherry.se


This information was submitted for publication on 28 February 2019, at 10:00 a.m. CET.

CHERRY IN BRIEF

Cherry is an innovative and fast-growing company within gaming, entertainment and media. Established in 1963, today Cherry operates through five diversified business areas: Online Gaming, Game Development, Online Marketing, Gaming Technology, and Restaurant Casino. The Group's objective is to grow organically in combination with strategic acquisitions of fast-growing companies. Bridgepoint Europe VI Fund is the principle owner of Cherry AB. The Company's class B share is listed on the Nasdaq Stockholm exchange, Mid Cap segment. More information is available at www.cherry.se

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About Us

Cherry is an innovative and fast-growing company within gaming, entertainment and media. Established in 1963, today Cherry operates through five diversified business areas: Online Gaming, Game Development, Online Marketing, Gaming Technology, and Restaurant Casino. Bridgepoint Europe VI Fund is the principle owner of Cherry AB. More information is available at www.cherry.se

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