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Cherry is an innovative and fast-growing company within gaming, entertainment and media. Established in 1963, today Cherry operates through five diversified business areas: Online Gaming, Game Development, Online Marketing, Gaming Technology, and Restaurant Casino. Bridgepoint Europe VI Fund is the principle owner of Cherry AB. More information is available at www.cherry.se

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ComeOn continues to deliver strong results while investing in innovation and technology.
Lahcene Merzoug, CEO of ComeOn
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Yggdrasil goes live with 888

The games portfolio of innovative gaming solutions provider Yggdrasil, a Cherry AB subsidiary, is now live with 888 Casino, one of the world’s most popular online casino operators. Following a successful integration, 888 customers have access to Yggdrasil’s award-winning portfolio of casino slots, including the blockbuster Vikings series and latest releases Cazino Cosmos and Champions of Rome.Yggdrasil’s games are currently live with 888 in the UK and Denmark and will soon also be available in Sweden. In addition, the operator can now utilise Yggdrasil’s range of complementary in-game

Yggdrasil agrees slots content deal with GVC’s Ladbrokes, Coral and Gala brands

The game development company Yggdrasil, a Cherry AB (publ) – STO: CHER-B.ST – subsidiary, agrees casino slots content deal with some of the largest betting and gaming brands in the United Kingdom.Yggdrasil has finalised a deal with, GVC Holdings, the owner of the Ladbrokes, Coral and Gala brands, to provide the brands with its market leading casino slots gaming content. With their online presence and network of betting shops, Ladbrokes and Coral are two of the UK’s leading betting and gaming brands, while Gala is a leader on the UK bingo market. Together they make GVC the UK’s largest

Yggdrasil agrees online casino content deal with Finland’s national gaming operator, Veikkaus

The game development company Yggdrasil, a Cherry AB (publ) – STO: CHER-B.ST subsidiary, has signed and finalised a deal with Finnish gaming operator Veikkaus to provide its high-quality casino games content.Veikkaus is the largest and only regulated gambling operator in Finland, both offline and online, with a turnover of EUR 3.2 billion in 2017. The company is a member of World Lottery Association and has more than two million customers. Its gaming platform www.veikkaus.fi is Finland’s largest online casino, attracting around 700,000 players every week. The operator will take Yggdrasil’

Yggdrasil signs Svenska Spel content agreement ahead of 2019 Swedish market regulation

The game development company Yggdrasil, a Cherry AB (publ) – STO: CHER-B.ST subsidiary, has boosted its presence in the soon-to-be regulated Swedish market by agreeing to provide Svenska Spel Sport & Casino (subsidiary of AB Svenska Spel) with its leading casino slots content. The Swedish market will open its doors to regulated online gaming on 1st January 2019.Svenska Spel is the largest and most established gaming operator in the Swedish market with brands including Lotto, Triss, Stryktipset, Oddset, Vegas and Casino Cosmopol. The operator will take Yggdrasil’s portfolio of innovative

Yggdrasil seals casino slots content agreement with Swedish national operator ATG

The game development company Yggdrasil, a Cherry AB (publ) – STO: CHER-B.ST subsidiary, will provide Swedish horse racing operator ATG with its high-quality casino slots games in the soon-to-be regulated Swedish market.ATG is Sweden’s sole trotting and thoroughbred racing betting operator, offering betting opportunities to thousands of players at around 900 race days annually across the country as well as online and in retail outlets. The operator will be able to complement its leading horse racing product with Yggdrasil’s portfolio of innovative casino slot games including the latest

Yggdrasil signs Paf casino content deal

The game development company Yggdrasil, a Cherry AB (publ) – STO: CHER-B.ST, subsidiary, has agreed terms with gaming operator Paf, of the Åland islands, to provide it with its high-quality casino slot games content. Paf offers online games to customers in Estonia, Latvia, Spain, Sweden as well as to its home market.Paf will launch Yggdrasil’s portfolio of innovative casino slots games across all its markets. The portfolio includes the blockbusting Vikings trilogy; classic titles such as Jokerizer and Winter Berries; as well as latest slot releases Hanzo’s Dojo and Wolf Hunters. Within

Yggdrasil to enter Czech Republic with Tipsport gaming deal

Yggdrasil, a Cherry AB (publ) – STO: CHER-B.ST – subsidiary, has signed an agreement with Tipsport, the largest operator in the Czech Republic. Yggdrasil will offer its portfolio of innovative, high-quality casino games in this regulated market for the first time.Tipsport is the Czech Republic’s largest betting and gaming brands with more than 1,000 retail outlets and a rapidly growing online offering that will now feature some of Yggdrasil’s smash-hit slot games, including latest releases Vikings Go To Hell and Tut’s Twister. Tipsport will also use Yggdrasil’s unique in-game promotional

Yggdrasil signs distribution agreement with 888 Holdings

Yggdrasil, a Cherry AB (publ) – STO: CHER-B.ST – subsidiary, signed a deal to supply its content to online gaming operator 888 Holdings plc. The global agreement covers all joint regulated markets, including the UK, Italy, Denmark and Spain.The suite of Yggdrasil’s award-winning portfolio of video slots, including recent blockbuster release Vikings go to Hell, will be available to 888 players across the operator’s core business, 888casino, and will enable 888 to utilise Yggdrasil’s range of complementary in-game promotional tools, BOOST®. Yggdrasil CEO Fredrik Elmqvist, said: “This is

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