A TOUCH OF FROST AT FIRST LINE

Keith Frost Joins First Line

The continuing growth of First Line has led to the appointment of another experience aftermarket professional to join the ranks in what is now one of the market’s most formidable sales teams.

Keith Frost, who’s aftermarket career spans more than 30 years and includes a valuable blend of commercial vehicle and automotive experience is now representing the company for both the First Line and Borg & Beck brands in the Anglian area.

From his first taste of the business working on the parts counter at his local Leyland Truck dealer, Keith’s impressive career is notable by time spent with some well-known businesses operating across a number of aftermarket product sectors. So a CV that features Autostart, Valeo, Exide and BGA, now also proudly boasts First Line.

Commenting on his appointment Keith said: “I’ve worked with some prominent companies in the aftermarket, but I have to say that it’s great being part of the professional and talented First Line team who are giving me fantastic support.

“First Line has long had a great reputation with competitors and customers alike for supplying high quality products backed up with accurate cataloguing, excellent availability and superb customer service. It’s that combination of factors that allows them to be able to supply the parts people need when they need them, so it’s good to be part of that winning team.”

Dan Joyner, First Line’s MD added: “We have a fantastic group of professionals out in the field selling our wide range of products under the First Line and Borg & Beck brands and it is great to be able to include Keith, with all of his knowledge and experience of the aftermarket, as the latest addition to our valuable team.”

For more information call the First Line on: 01869 248484 or visit: www.firstline.co.uk

ENDS

For further information relating to this press material, please contact Steve Coombes on: 01753 785957 or e-mail: steve@chicanemarketing.co.uk

Chicane is an established PR agency with a particular specialism in the automotive aftermarket and the motorsport industry.
Prix De la Communication and Barrington Needham Trophy award winners

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