A TOUCH OF FROST AT FIRST LINE
Keith Frost Joins First LineThe continuing growth of First Line has led to the appointment of another experience aftermarket professional to join the ranks in what is now one of the market’s most formidable sales teams. Keith Frost, who’s aftermarket career spans more than 30 years and includes a valuable blend of commercial vehicle and automotive experience is now representing the company for both the First Line and Borg & Beck brands in the Anglian area. From his first taste of the business working on the parts counter at his local Leyland Truck dealer, Keith’s impressive career is