A1 CHOOSES CHICANE

A1 Motor Stores has appointed leading automotive PR and marketing specialist, Chicane as consultants to manage its press & media activities and other new marketing opportunities with immediate effect. Chicane will coordinate a strategic PR and marketing campaign targeting the trade and consumer to create greater awareness of the group as a whole as well as its own motor factor group, current membership, membership recruitment, suppliers and the products sold through its outlets. Derrick Lawton, A1 Motor Stores CEO commented: “A1 Motor Stores is a strong brand within the trade and on the high street. However, the committee has recognised that the aftermarket has become a crowded marketplace and to maintain our position at the forefront of the industry, it is sensible to work with a specialist to ensure the organisations messages are still clearly heard and we couldn’t have chosen anyone better to work closely with than Gary Barak and his colleagues at Chicane.” “Chicane is delighted to be working with the A1 group,” added Barak. “We know A1 extremely well and we will be working closely to raise the profile of the group and create a greater awareness of what today’s A1 Motor Stores is all about. “We will promote specific initiatives, activities, members and brands as well as help to create greater internal awareness of what is going on throughout the group. We are looking at a strategy for A1 that deals with what’s happening today, but which will also help cement the foundations for the organisation’s future.” Chicane’s award winning company was established in 1999 and was initially formed to specifically serve the aftermarket. Since then it has grown in size and stature and now enjoys a reputation as a leading marketing agency, represents many respected aftermarket clients including the industry’s own charity, BEN. For more information, please contact Derrick Lawton and he will pass any relevant information on to Chicane. ENDS For further information relating to this press release or any other information about A1 Motor Stores Limited please contact Gary Barak on: 01753 850004 or e-mail: gary@chicanemarketing.co.uk

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