A1 CHOOSES CHICANE
A1 Motor Stores has appointed leading automotive PR and marketing specialist, Chicane as consultants to manage its press & media activities and other new marketing opportunities with immediate effect. Chicane will coordinate a strategic PR and marketing campaign targeting the trade and consumer to create greater awareness of the group as a whole as well as its own motor factor group, current membership, membership recruitment, suppliers and the products sold through its outlets. Derrick Lawton, A1 Motor Stores CEO commented: “A1 Motor Stores is a strong brand within the trade and on the