FIRST LINE WHEELS KEEP TURNING
Rotating Electrics Programme Joins The Line Up
The speed of product development at First Line continues apace with the introduction of a range of more than 500 new ‘outright purchase’ alternators and starter motors.
The range is not an exchange programme as the units are of brand new manufacture rather than being remanufactured from old core, so there is no requirement for the old unit to be returned and as a result, no surcharge is payable. This means that First Line customers can also benefit by selling the old unit for its scrap value.
The initial range of 285 alternators and 231 starter motors already provides factors with competitive coverage for the majority of fast moving applications, but the company plans to grow the number of parts in the range further as demand increases.
To ensure that the quality of the programme conforms to First Line’s exacting standards, every unit is fully tested and the full test report is enclosed in the box.
Commenting on the introduction, managing director, Dan Joyner said: “Although our customers are accustomed to the fact that we are constantly bringing new additions into the First Line range, it is not so regular that we introduce a new product group into the line up.
“However, just as we saw the opportunity to launch a braking programme under the Borg & Beck brand name alongside our clutch programme, the introduction of a range of quality rotating electrics is a natural extension to the First Line brand.
“We have high hopes for the programme and look forward to the range becoming a core product group alongside the boots & gaiters, cables, cooling, fuel pumps, hydraulics, mountings & bushes and steering & suspension programmes that are already available under the First Line name.”
For more information concerning the high quality products in the First Line range, call the sales team on: 01869 248484 or visit: www.firstline.co.uk
ENDS
For further information relating to this press material, please contact Steve Coombes on: 01753 650004 or e-mail: steve@chicanemarketing.co.uk
Chicane is an established PR agency with a particular specialism in the automotive aftermarket and the motorsport industry.
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