FIRST LINE WHEELS KEEP TURNING

Rotating Electrics Programme Joins The Line UpThe speed of product development at First Line continues apace with the introduction of a range of more than 500 new ‘outright purchase’ alternators and starter motors. The range is not an exchange programme as the units are of brand new manufacture rather than being remanufactured from old core, so there is no requirement for the old unit to be returned and as a result, no surcharge is payable. This means that First Line customers can also benefit by selling the old unit for its scrap value. The initial range of 285 alternators and 231

FIRST LINE INTRODUCES KEY PARTS

Wheel Bearing And Water Pump AdditionsCore to First Line’s business principle is ensuring its customers have access to the largest possible range of high quality products, combined with the best levels of stock availability and superb customer service. With this commitment to its customers at the forefront, the company has responded to their demands and introduced two new product lines under the respected Key Parts label. The Key Parts wheel bearing range consists of more than 150 bearing kits and hub units and provides workshops with a high quality product at an affordable price.

FIRST LINE INVESTS IN PEOPLE

Apprenticeships Form Part Of The FutureFirst Line, the Banbury-based distributor of matching original equipment replacement products, has again showed its commitment to the future and to the local community, by introducing a number of apprenticeship schemes into its employment policy. Although the traditional apprenticeship has been side-lined by successive governments over several years, the current coalition has been much more in favour of apprenticeships as a common-sense way of giving young people practical skills that are valued in the workplace. As well as recruiting skilled

FIRST CHOICE FOR FIRST LINE

Highly Skilled Technician Joins The TeamFirst Line, the UK’s largest aftermarket supplier of steering and suspension components continues to invest in the quality of its technical team with the appointment of Lee Morris as the company’s new technical trainer. Lee has an impressive CV with almost 25 years of motor trader experience, some of which was in a small garage environment and some with two large franchised dealer groups and even a Formula 1 race team. As well as his obvious hands on skills, Lee is also able to lead and train others as is evident from his most recent post, which

AUTOMECHANIKA DELIVERS FOR FIRST LINE

Frankfurt Show A Great SuccessFirst Line put significant investment into its presence at Automechanika and has pronounced itself very satisfied with the sales leads and general enquiries that were generated during the course of the show. Naturally, the prime purpose of the trade fair was to raise awareness of both the First Line and Borg & Beck brands and the high quality products in their range. However, the company also brought out its product managers in order to meet with its many existing suppliers and see what other products were available from other suppliers attending what is the

BORG & BECK BRAKING CATALOGUE

TWO-YEAR WARRANTY ON BEARINGS

NEW GENERAL EXPORT MANAGER FOR FIRST LINE AND BORG & BECK

START-STOP FROM BORG & BECK

FIRST LINE WINS GROUPAUTO SUPPLIER AWARD

FIRST LINE ON THE ROAD AGAIN

NEW-TO-RANGE ADDITIONS FROM FIRST LINE

NEW RECRUIT JOINS THE FIRST LINE TEAM

A New Face For The Braking Programme Leading all makes parts specialist First Line continues to invest in the quality of its support team with the recruitment of Len Finlay to the position of brand manager for the First Line Braking programme. Len has an established aftermarket career having been in the industry for some 25 years. His first appointment was on the VM side of the business, with Renault Trucks, before moving over to the independent sector with AP. Len spent 10 years with AP working on their passenger car and CV clutch programmes, and then joined Quinton Hazell to work on their