Cision Enhances MediaSource® Monitoring (MSM),Giving Users More Agility and Control in Tracking Breaking and Archived Media Coverage

TORONTO, 6 July 2010 – Cision, the leading provider of software, services and tools for the media and public relations industry, today announced enhancements to its MediaSource® Monitoring (MSM) online PR services delivery dashboard. The software enables communicators to more easily manage monitoring of breaking news, and search archived broadcast and wire content.

MediaSource Monitoring’s new Self-Serve feature lets users easily create or change keyword-driven print, online, broadcast and wire coverage monitoring criteria. Using its set-up wizard, PR professionals can quickly refine or re-focus media monitoring activity through just a few clicks of a mouse.

FastFinder, the new keyword-driven archive search tool in MSM, quickly locates and compiles a comprehensive list of broadcast and wire media coverage that has appeared over the past 24 months. FastFinder’s set-up wizard lets users search for coverage simply by typing in keywords. Results are delivered immediately and can be sorted, selected, and integrated into professional coverage review reports to share via email with colleagues, executives and clients.

“As media monitoring and the practice of PR become more complex, Canadian PR professionals rely even more on MediaSource Monitoring to keep them productive and successful,” said Ernie de Wal, vice president, sales and product development, of Cision Canada.

“Self-Serve gives them new agility and control to deal with a constantly changing news cycle. Users can now quickly define or change the topics that should be monitored, and when they should be monitored,” he said. “FastFinder is also an extremely easy-to-use self-service tool – a virtual ‘time machine’ that offers valuable context and coverage history at the click of a mouse.”

MediaSource Monitoring now also offers:

• Hotlinks from print monitoring to the outlet’s online edition, allowing MSM users to determine if their story has appeared on the outlet’s website to read and respond to online comments, look up other published coverage, and gain a clearer understanding of the outlet’s editorial positioning and overall tone.
• Thumbnail Views of Broadcast Coverage, providing a visual reference of broadcast coverage. By clicking on the thumbnail, MSM users can stream the video.

About Cision

Cision empowers businesses to make better decisions and improve performance through its CisionPoint software solutions for corporate communication and PR professionals. Powered by local experts with global reach, Cision delivers relevant media information, targeted distribution, media monitoring, and precise media analysis. Cision has offices in Europe, North America and Asia, and has partners in 125 countries. Cision AB is quoted on the Nordic Exchange with revenue of SEK 1.5 billion in 2009.

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