Cision Enhances MediaSource® Monitoring (MSM),Giving Users More Agility and Control in Tracking Breaking and Archived Media Coverage
TORONTO, 6 July 2010 – Cision , the leading provider of software, services and tools for the media and public relations industry, today announced enhancements to its MediaSource® Monitoring (MSM) online PR services delivery dashboard. The software enables communicators to more easily manage monitoring of breaking news, and search archived broadcast and wire content. MediaSource Monitoring’s new Self-Serve feature lets users easily create or change keyword-driven print, online, broadcast and wire coverage