Complimentary Tip Sheet: 4 Easy Steps to Optimize Your News Release – and Other Marketing Content
Social media and search engines have significantly broadened the audience and impact of news releases. It is more important than ever to write keyword-relevant copy — which now must also be optimized for the latest search-engine algorithms and social distribution platforms.
While you don’t have to get all of it, understanding certain aspects of how the social web works — and how to use it to your advantage — are key to getting your story in front of the right people. In this Cision Tip Sheet, you’ll learn how to:
- Identify the right keywords and optimize your release
- Create buzz with your audience and gain traction with news site editors
- Improve results with better distribution
- Monitor and analyze traffic to continually improve your strategy
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