Complimentary Tip Sheet: 4 Easy Steps to Optimize Your News Release – and Other Marketing Content
A good SEO press release doesn’t just demand a good story, it also demands a good process.Social media and search engines have significantly broadened the audience and impact of news releases. It is more important than ever to write keyword-relevant copy — which now must also be optimized for the latest search-engine algorithms and social distribution platforms. While you don’t have to get all of it, understanding certain aspects of how the social web works — and how to use it to your advantage — are key to getting your story in front of the right people. In this Cision Tip Sheet