When in Doubt, DON'T Send it Out - Quick Tips for Targeting the Media
Short of time and under pressure to perform, many PR professionals follow a “when in doubt, send it out” approach to pitch their stories to as many media outlets as possible. But with journalists facing increasing pressures of their own, maximizing the effectiveness of your campaigns isn’t a numbers game any more.
In the new age of social media, it’s all about building deep, lasting relationships with the handful of key journalists who can really make a difference in your coverage. In this Cision Executive White Paper, you’ll discover:
- Why research, targeting and messaging are more critical than ever
- When—and why—sending a release may do more harm than good
- Six proven ways to build stronger journalist relationships
- How to match your pitch and story content with journalists' interest
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