Cision US

Cision US
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About Us

You have a story to tell. That much never changes, but the way you get it out does. Every media response can change your public image, for better or worse. Whether you're a marketing or PR professional, Cision’s award-winning software brings together all the elements you need to engage the right influencers, get coverage, achieve measurable results and manage your campaigns. Cision. Power Your Story.

Quotes

It was important that we feature all of the Cision content that PR and marketing professionals need—from product details to thought leadership—in one centralized location.

Dawn Conway, Chief Operating Officer for Cision U.S.

By integrating all of our site properties, the new design greatly improves the way clients, fans and influencers use our resources and do their jobs. Cision is committed to evolving with our customers and their stories.

Dawn Conway, Chief Operating Officer for Cision U.S.

By combining all of our thought leadership into a single site, we are also powering our own story, by building our site’s domain authority – an essential component of SEO.

Scott Livingston, SVP of Market Engagement

Social Demographics is a tool that zeroes in on the contacts and audiences who matter most—and saves our customers time and research in planning their campaigns.

Peter Granat, CEO of Cision

With the vastness of social media and the 24-hour news cycle, PR and marketing professionals need an efficient way to find the influencers most relevant to their stories.

Peter Granat, CEO of Cision

The evolution of PR to an integrated, cross-channel industry is a sign of its value and people.

Peter Granat, CEO of Cision

The caliber of companies recognized puts us in good company, and we will continue to grow with and for the PR and marketing industries.

Peter Granat, CEO of Cision

I’m excited to represent Cision at these sessions, and share our experiences as a brand that has balanced a cohesive company culture with tremendous sales organization growth.

Maureen Calabrese, SVP of Global Human Resources, Cision

I look forward to helping organizations who are contemplating an implementation of Work.com by sharing strategies that have worked so well for Cision on a global scale.

Maureen Calabrese, SVP of Global Human Resources, Cision

In the end, Cision stood above the competition in terms of their industry leadership, user-friendly interface, social media content, and strong research team.

Patric Rayburn, Public Relations Manager for Clean Energy

Cision was a great choice for us and it was clear why they have maintained their industry leadership.

Patric Rayburn, Public Relations Manager for Clean Energy

The new version of CisionPoint not only helps users identify and engage with influencers, but it also simplifies the content sharing process and improves content visibility.

Peter Granat, Cision CEO

With branded content at the center of today’s PR and marketing campaigns, these software developments further our commitment to amplifying our clients’ stories worldwide.

Peter Granat, Cision CEO

Cision offered us a comprehensive media monitoring solution, along with a vast range of capabilities for analysis, reporting and media outreach.

Matthew Vermillion, Digital Marketing Manager for Mile High United Way

This partnership is a natural evolution of our vision because it connects Cision's clients, who represent thousands of top high quality brands and marketers, with unprecedented reach, scale and highly engaged audiences.

Adam Singolda, CEO of Taboola

Telling a story through video, images and rich content has always been the best way to attract the attention of an audience. With Taboola's unique engine, our clients can now use multimedia to power their story and get in front of a millions of readers across the thousands of publisher websites in our network.

Peter Granat, CEO of Cision

With social media spearheading the convergence of paid, earned and owned media, there is no better time for PR professionals to hone a new craft and add content marketing to their skillset.

Heidi Sullivan, SVP of Digital Content

We are excited to bring tips and best practices to the Social Media Week audience.

Heidi Sullivan, SVP of Digital Content

Content marketing is to 2013 what social media marketing was to 2007

Heidi Sullivan, SVP of Digital Content at Cision

Brands are quickly embracing tactics to amplify their content as the vital link between awareness and profitable customer action.

Heidi Sullivan, SVP of Digital Content at Cision

Branded content is fast becoming a necessity in any integrated communications, marketing or PR program

Peter Granat, CEO of Cision

Before we became aware of Cision’s Content Marketing Suite, we had this vague idea that we needed to do something on content marketing, and kept hearing about content marketing, but didn’t know what to do to take that first step.

Daniel Durazo, Director of Communications at Allianz Global Assistance

Within the first 13 days of amplifying our content, we exceeded the number of clicks we had planned on getting for the full month. We had an extremely high percentage of increased views and increased our traffic by 20%.

Daniel Durazo, Director of Communications at Allianz Global Assistance

We are fortunate to have Isovera as a partner to help us execute our vision for a collaborative online space where public relations and media professionals can work together

Teresa Dankowski, community manager of Seek Or Shout

With our partner, we’ve created a distinctive, spam-free, real-time social community, and we’re thrilled to be recognized in the Social category.

Teresa Dankowski, community manager of Seek Or Shout

We are honored that Cision was recognized as a finalist in the marketing automation category. Our software is about campaign management – providing our clients with a set of tools to help them manage all aspects of their brands, from targeting influencers and amplifying content to monitoring and measuring the impact of their stories on reputations.

Peter Granat, President & CEO

Being a CODiE finalist reaffirms Cision's role in the rapidly converging space between marketing and PR and paid, earned, owned, and shared media. Our software is helping to bridge the gap across all these functions.

Peter Granat, President & CEO

The CODiE Awards competition was extremely competitive this year, and all of the finalists should be commended for their innovative products and services.

Rhianna Collier, VP for the Software Division at SIIA

We know the key to successful media relations is researching and building relationships with the right contacts.

Heidi Sullivan, SVP of Digital Content

Cision helps users to quickly hone in on contacts’ and outlets’ coverage, social profiles and pitching preferences to ensure their using time and resources wisely.

Heidi Sullivan, SVP of Digital Content

At Cision, we understand that behind every brand there is a story. Public relations is evolving into the business of helping brands tell their story through many different media channels. I'm delighted to have been given the opportunity to lead the continued transformation of Cision to an even stronger company in the years ahead.

Peter Granat

Our goal in developing these enhancements was to give PR and marketing professionals one source from which to obtain the latest tools and technologies to manage their campaigns.

Peter Granat, Chief Executive Officer of Cision North America

In the era of big data, aggregating and analyzing real-time news across all media has become critical to providing organizations the insight they need to develop their marketing communication strategies.

Peter Granat, CEO of Cision North America

We’re thrilled to be recognized in this category, because it underscores our ability to seamlessly integrate content from all channels – broadcast, print, online and social media – into an easy-to-use software platform.

Peter Granat, CEO of Cision North America

Cision PR software will allow us to reach out to national and international media as well as digital influencers.

Amy Bailey

The worlds of social media, content marketing, and media relations are converging in unprecedented ways. I'm eager to work with Cision to help bring new ideas and best practices to their customers throughout North America.

Jay Baer, Founder and President of Convince & Convert

Consideration for a 2013 CODiE Award in the categories of Best Media and Information Monitoring and Business Information clearly shows that Cision software supports our customers in these critical tasks.

Peter Granat, Chief Executive Officer of Cision North America

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When in Doubt, DON'T Send it Out - Quick Tips for Targeting the Media

Wed, May 30, 2012 16:42 CET

More than ever before, research and targeting are essential in building media relationships and getting the best results.Short of time and under pressure to perform, many PR professionals follow a “when in doubt, send it out” approach to pitch their stories to as many media outlets as possible. But with journalists facing increasing pressures of their own, maximizing the effectiveness of your campaigns isn’t a numbers game any more. In the new age of social media, it’s all about building deep, lasting relationships with the handful of key journalists who can really make a difference in

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When in Doubt, DON'T Send it Out - Quick Tips for Targeting the Media

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