Cision strengthens Swedish market position through acquisition of PIR
Cision has today signed an agreement to acquire all shares of the Swedish company Public and Investor Relations PIR Svenska AB, ‘PIR’. The transaction will be completed on July 1, 2010.PIR’s business focus is the distribution of press releases and providing a contact database for journalists and the media for the Swedish market, i.e the services Cision refers to as ‘Connect’ and ‘Plan’. PIR currently has 7 employees with a turnover of about SEK 8 million for 2009. Through focused sales management and excellent customer service, PIR has experienced high growth rates in the past few years,