New Social Media Data and Influencer Metrics Integrated In CisionPoint On-Demand Platform
Cision, the leading provider of media research, distribution, monitoring and analysis services to the public relations industry and other communicators, has enhanced its award-winning PR workflow application, CisionPoint, with social media data and metrics on thousands of blogs, microblogs and social networking sites. The new integrated social media metrics and intelligence – which are now included in the CisionPoint media database – will help PR professionals make swift, effective planning decisions based on up-to-the-minute information on social media activity and trends. Crucially,