Helsinki aims to be the most functional city in the world. The key element in this has been our ambitious digitalisation program. In the future, we want to target the city services in a predictive way that calls for the utilisation of analytics and data. Trust is in the essence of data usage: the citizens need to be to trust that the city is using data on their behalf and with their consent so that it benefits both, the citizens and the city. This is what MyData is basically about.