Children’s Vision & Learning Campaign Helps Educate Public about Visual Skills Necessary for Reading and Learning

COVD’s President Says It’s Time to Bring Vision Testing into the 21stCentury

Aurora, OH – More states, schools, and teachers are being held accountable for poor readers, but no one is being held accountable for whether or not students have the visual skills necessary for reading and learning.  As another school year winds down, more children are being left behind.  More children continue to struggle with reading fluency (the ability to read text rapidly, smoothly, effortlessly, and automatically) and comprehension (the ability to understand the meaning or importance of what they’ve read).

When someone has difficulty seeing the print in a book due to any of a variety of correctable vision disorders, reading fluency suffers.  When a child is not able to follow along a line of print (eye tracking), or his two eyes don’t work together properly (binocular vision disorder), it is very difficult to read fluently. 

Dr. David A. Damari, President of the College of Optometrists in Vision Development (COVD) states, “We are well into the 21st century, yet we are still using a benchmark from the 1800s to determine if a child can see well enough to learn. Standing 20 feet from an eye chart is not enough to adequately test children’s vision.”

Many children can pass school vision screenings or vision screenings at the pediatrician’s office but still have one or more of a variety of vision disorders that impacts how their two eyes work together when they read.  This is because vision screenings are not designed to test all 17 visual skills that are necessary for success in school.  Typically vision screenings only test for visual acuity (how clearly letters can be seen from a distance of 20 feet away) which is only one of these 17 visual skills.

While some pediatricians may tell parents that vision has nothing to do with reading, their national licensing board, the National Board of Medical Examiners, uses optometrists as their consultants on visual disabilities, because they have seen how disabling these visual conditions can be during academic activities such as reading, working on a computer, or taking tests. 

Parents and educators need to be reminded that, according to the President of the American Federation of Teachers, Randi Weingarten, “Even the most gifted students will struggle academically if they have trouble seeing the blackboard or focusing on a book. A tremendous amount of learning happens visually, so proper vision care is crucial to helping students reach their full potential.”

Fortunately, the majority of these vision disorders are very treatable.  The College of Optometrists in Vision Development is hoping that educators and parents will pay special attention to this year’s August is National Children’s Vision and Learning Month campaign. 

To launch their 2012 campaign, a series of public service announcements (PSAs) were released today to help raise awareness that vision problems can not only interfere with learning, but sports performance, and other activities of daily living. These PSAs also address vision problems that impact individuals who have autism spectrum disorders or those who have suffered a head injury.

“I am excited about these PSAs because it will help more people understand that a vision problem may be causing the struggles every day at school, or while doing homework, or with other activities of daily living,” shares Dr. Damari. “I hope that broadcasters care enough about their listeners to air these PSAs as often as possible.”

The PSAs can be downloaded from COVD’s website,


About COVD

The College of Optometrists in Vision Development (COVD) is an international, non-profit optometric membership organization that provides education, evaluation and board certification programs in behavioral and developmental vision care, vision therapy and visual rehabilitation. The organization is comprised of doctors of optometry, vision therapists and other vision specialists. For more information on learning-related vision problems, vision therapy and COVD, please visit or call 888.268.3770. 

Pamela R. Happ, CAE
COVD Executive Director
888.268.3770 tel


About Us

The College of Optometrists in Vision Development (COVD) is a non-profit, international membership association of eye care professionals including optometrists, optometry students, and vision therapists. Established in 1971, COVD provides board certification for eye doctors and vision therapists who are prepared to offer state-of-the-art services in:o Behavioral and developmental vision careo Vision therapyo Visual rehabilitationThese specialized vision care services develop and enhance visual abilities and correct many vision problems in infants, children, and adults.The COVD International Examination and Certification Board process includes a rigorous evaluation of the eye care professional's knowledge and abilities in providing developmental and behavioral vision care for patients. Optometrists who successfully complete their certification process are Board Certified in Vision Development and Vision Therapy and are designated Fellows of COVD (FCOVD). Vision therapists are certified to work with COVD Fellows as Certified Optometric Vision Therapists (COVT). Associate members of COVD are practicing optometrists who have not yet completed the Fellowship process. COVD associates are required to participate in professional continuing education to enhance their knowledge and skills in behavioral vision care. Vision care provided by all COVD members is based on the principle that vision can be developed and changed. For example, we know that infants are not born with fully developed visual abilities and that good vision is developed through a learned process.