Concept Amenities steps up to aid the Birthing Kit Foundation

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Every 90 seconds, a woman dies of complications related to pregnancy or childbirth; an estimated 385,000 women die annually.

Melbourne, Australia January 20th, 2012 – Concept Amenities, a global leader in the supply of environmentally responsible guestroom toiletries, recently made a significant show of support by contributing to the Birthing Kit Foundation (Australia).

The not-for-profit non-government organization is dedicated to improving conditions for women who give birth at home, in developing countries, by providing birthing kits and education in clean birthing practices.

Every 90 seconds, a woman dies of complications related to pregnancy or childbirth. An estimated 385,000 women die annually in childbirth, often from preventable infections acquired during childbirth -- thus, the need for clean birthing kits.

The Foundation’s birthing kits contain six basic items including a plastic sheet, two gloves, a sterile scalpel blade, three cords, five gauze squares, and – most importantly – soap. Thus far, Concept Amenities has donated some 16,000 bars of soap for the birthing kits.

According to Michael Matulick, chief executive officer of Concept Amenities, the company’s contributions on behalf of The Birthing Kit Foundation are consistent with its core values. “We are relentless about making this a better world,” says Matulick. “We actively champion causes that help the environment, and our fellow man, because we prefer positive action to simply espousing feel-good theories. If we can help save lives in the process, then we can truly make a difference.”

For more information about Concept Amenities and its charitable and environmental initiatives, visit conceptamenities.com.

For more information visit conceptamenities.com or contact Steve Duggan Director Marketing & Communications s.duggan@conceptamenities.com 613 9580 9977 or Darleen DeLisle, VP Marketing & Communications, (954) 629.5593; d.delisle@conceptamenities.com

About Concept Amenities

Concept Amenities, a recognized world leader in the supply of guestroom toiletries, delivers on quality, luxury, style and environmental solutions. We’ve built our business through understanding our client’s business, their guests and their brand.

Far from being simply purveyors of amenity products, we are Sensologists; masters at creating products that engage the senses of our clients’ guests. We are devoted to unlocking sensory stimulation, to create truly memorable guest experiences; sensory indulgences.

Planet stewardship is at the heart of everything we do. At the forefront of environmental research and development, we proactively develop real initiatives such as ERP™; the benchmark for bio-plastics, which change behavior, minimize waste and make a real difference. We are committed in assisting the Hotel industry’s push for sustainability.

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Every 90 seconds, a woman dies of complications related to pregnancy or childbirth; an estimated 385,000 women die annually.
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“We are relentless about making this a better world,”
Michael Matulick