Global guest amenity supplier unveils bold new branding and Company vibe

“At the heart of our mantra is our brand essence,” says Michael Matulick, chief executive officer at Concept Amenities.  “It expresses our brand values and our view of the world that drives us day in and day out. It also expresses the way we strive to make a positive difference in the lives of each other and our clients.”

Melbourne, Australia November 10, 2011 – Concept Amenities, a global leader in the supply of environmentally responsible guest bath amenities, has a refreshing, new look. It’s all part of a rebranding campaign that puts a new face to a company whose cutting-edge concept driven attitude and eco-crusader philosophy remains as constant as ever.

But there’s more to Concept Amenities’ rebranding effort than just the lush new colors and sleek minimalistic style of everything from product packaging to promotional materials.

“At the heart of our mantra is our brand essence,” says Michael Matulick, chief executive officer at Concept Amenities. “It’s a single thought that encapsulates the soul of who we are. It expresses clearly what our brand stands for in a simple and powerful manner. It underpins our fundamental promise to clients. And that brand essence is – creatively inspired sensory indulgences.”

For nearly 30 years, Concept Amenities has been an innovator in providing the hospitality industry with the best of both worlds – environmentally responsible products and amenities that entice and delight hotel guests.

But according to Matulick, guest amenities can be so much more than just toiletries: “We’re not just a supplier to the hospitality industry. We’re a trusted partner who plays an integral role in shaping our customers’ brand experiences. We are intrinsically linked to the creation of memorable guest experiences.”

Matulick points to rising customer expectations and the quest for more indulgent pampering as something that inspires Concept Amenities to continually innovate its products and services: “Whether its evocative new fragrances, sensual textures, exotic tastes or engaging sounds, we consider everything that can enhance our bath and body products to create unique and desirable experiences.”

To that end, Concept Amenities recently introduced several new brands to its extensive range of quality products. These include Pure Coast, Linden Leaves, Australian Organics and The Luxury Collections comprised of the aforementioned brands, plus established brands French Connection, MOR, V!VE and Jean-Michel Cousteau by Marcoid.

And, in keeping with Concept Amenities’ brand values, an environmentally sensitive approach extends to every aspect of its products. Soaps are moisture rich and formulated from vegetable-based ingredients. Liquids are blended from high quality biodegradable ingredients and enriched with natural and organic extracts. Packaging is constantly reviewed to ensure it is as eco-responsible as possible.

“We are decreeing a bold aspiration for the Concept Amenities brand,” says Matulick. “It expresses our brand values and our view of the world that drives us day in and day out. It also expresses the way we strive to make a positive difference in the lives of each other and our clients.”

For more information visit conceptamenities.com or contact Steve Duggan Director Marketing & Communications steve@conceptamenities.com 613 9580 9977 or Darleen DeLisle, VP Marketing & Communications, (954) 629.5593; darleen@conceptamenities.com

About Concept Amenities
Naturally Australian since 1983

Concept Amenities is a recognised world leader in the supply of guest amenities that deliver on quality, luxury, style and environmental solutions. We’ve built our business through understanding our client’s business, their guests and their brand.

Far from being simply the purveyors of amenity products, we are intrinsically linked to the creation of memorable guest experiences. This mindset provides a clear focus for who we are and what we do best.

While our goal is delivering the ultimate in sensory indulgences, we do this in a manner that is fully aligned with our values and the positive role we perceive we should be playing in the world in which we live.

In sync with the hospitality industry we are strongly conscious of the impact we have on the environment and the growing eco-consciousness of guests. Our environmental stewardship is a fundamental expression of our values. This is enhanced with ERP—the leading benchmark for Environmentally Responsible Products—which is biodegradable, and recyclable, with a care for the environment.

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