Luxury focus poised to set a new standard in hospitality industry; unforgettable moments
Today’s affluent guest is looking for more than just comfort and accommodation—they want an unforgettable experience; memorable moments to last a lifetime. Concept Amenities, known globally for extraordinary guest experiences, announced a new division today created to specifically cater to luxury hoteliers and enable them to reach even higher levels of guest satisfaction.
“Creating exceptional guest experiences is not new to our Company,” explainsMichael Matulick, managing director at Concept Amenities. “But by focusing on our luxury clientele we hope to strengthen their ability to meet the far-reaching needs of these elite-market guests.”
Concept Amenities hopes to lead the way with one of the hottest trends in hospitality today; sensory branding. “Guests today don’t simply want to visit a property, they want to experience it” says Matulick. “The more unique the experience, the more that resort will stand out from other luxury destinations and forge an emotional connection with guests.”
Once the exclusive domain of luxury resort spas, sensory branding is now being incorporated into every facet of the finest hotels. Whether it’s soothing music, evocative design or signature fragrances, a growing number of hotels are striving to create a distinctive and inviting ambience in their lobbies, corridors, restaurants and guest rooms.
To help create outstanding sensory experiences for luxury hoteliers, that guests will remember long after they’ve departed, Concept Amenities has partnered with several key retail brands including MOR Cosmetics, French Connection; Australian Organics; Linden Leaves and VIVE. The result is a unique range of amenities that are not only the epitome of luxury, but also sensually evocative.
The MOR Cosmetics elegant mix of traditional and modern apothecary bath, body and lifestyle products, are expressly designed to stimulate the senses and soothe the body.
French Connection’s signature fragrance is a floral blend of grapefruit, jasmine and the tropical grass vetiver, developed exclusively by world-renown fragrance designer Jo Malone for French Connection back in the late 1990s
VIVE’s Sweet Fig & Olive and Sweet Fig & Almond collections offer a total body, mind and soul experience with sumptuous fragrances and stylish packaging; available in black chrome or silver chrome caps.
Australian Organics; known for purity contains the finest quality, wild harvested and organic native botanicals and pure essential oils.
Linden Leaves; long a favorite amongst jetsetters, is designed to inspire a moment of peace in each day, with pure ingredients and exacting attention to detail.
Jean-Michel Cousteau by Maricoid, inspired by one of the worlds’ foremost environmentalists, represents the beauty of our oceans; each formulation is enriched with 100% Organic Seaweed extract
Environmental responsibility is important, to all hoteliers today, regardless of star-rating. Concept Amenities’ full line of exquisitely designed, exclusively branded soaps, creams and liquids are formulated with the finest natural ingredients and designed to pamper the body and delight the senses of the most discriminating guests. In addition, they are environmentally friendly using biodegradable plastics and recycled materials wherever possible.
Heading up this new business sector as Vice President’s of Luxury Sales are former Molten Brown executive Catherine ‘CJ’ Burgher and Kelly McGuire who joined Concept Amenities, last year, as East Coast Sales Manager before her many years with Marietta Corporation.
For more information visit conceptamenities.com or contact Steve Duggan Director Marketing & Communications steve@conceptamenities.com 613 9580 9977 or Darleen DeLisle, VP Marketing & Communications, (954) 629.5593; darleen@conceptamenities.com
About Concept Amenities
Naturally Australian since 1983
Concept Amenities prides itself as a world leader in the supply of naturally better guest amenities that deliver on quality, luxury, style and environmental solutions. For over 28 years we have established expertise in all areas from design and formulation to production, dispatch and delivery.
Our comprehensive range of exclusive hotel toiletry collections, each with its own distinctive appeal, contain the finest formulations created using natural botanical ingredients, sophisticated fragrances and a rich array of organic extracts to truly nourish the skin, body and soul, Our packaging is biodegradable, and recyclable, with a care for the environment
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