Cordovan Group trains the homeless of Gothenburg in sales

During the spring of 2008 the fast-growing management and communication consultancy Cordovan Group has trained the salesmen of Faktum, a Swedish newspaper for the homeless, in sales on the same level as Swedish Sales Managers and Managing Directors.

It all started when Faktum wanted to sell ads. The result of the conversation was that Cordovan Group’s subsidiary Cordovan Performance, the specialist company within sales development, offered to train Faktum’s salesmen; that are homeless.

- The education is a step in our initiative to offer our salesmen new opportunities. A developed knowledge and ability to perform at work strengthen the individual and result in higher self-esteem, says Elisabeth Anderton, Faktum’s operation manager of social activities.

The education is a collaboration between Faktum and the consultancy Cordovan Performance (formerly named Sällma) and has included four training sessions. All the participating salesmen will be certified and receive a special sales badge.

- Of course we want to support the idea of aid to helping oneself and the entrepreneurial idea that Faktum represents; everybody needs sales training. It is also really interesting to use the same training methods on Faktum’s salesmen as we use on the best paid salesmen in Sweden, says Mats Erasmie, Cordovan Performance.