Cordovan Group trains the homeless of Gothenburg in sales
During the spring of 2008 the fast-growing management and communication consultancy Cordovan Group has trained the salesmen of Faktum, a Swedish newspaper for the homeless, in sales on the same level as Swedish Sales Managers and Managing Directors.It all started when Faktum wanted to sell ads. The result of the conversation was that Cordovan Group’s subsidiary Cordovan Performance, the specialist company within sales development, offered to train Faktum’s salesmen; that are homeless.- The education is a step in our initiative to offer our salesmen new opportunities. A developed knowledge