About Us

Cricket Deal Direct (UK) Ltd was established in 2012 with the objective of sourcing quality hand-crafted cricket equipment direct from local Indian manufacturers and craftsmen. Our goal is very simple – “we want to change the game for buying cricket gear”. By bringing new and exciting quality cricket brands to the market, we encourage cricket club and sporting associations to link with us and promote these thrilling new products together. Cricket Deal Direct provides a transparent link and reward the organisation for any sales at discounted rates. We also work together with clubs and associations to consider any joint opportunities that can benefit us both, either through sponsorship or other attractive reward schemes. Quite simply, the company is based around the concept of “helping and supporting” cricket at all levels, including the promotion of Junior and Women’s cricket. Cricket Deal Direct (UK) Ltd has UK and European distribution rights for the SM cricket brand. SM is located in Meerut, Uttar Pradesh, India and has a long and distinguished history. The origins of the company can be traced back to Sialkot (now Pakistan) in 1925, by the Grandfather of SM’s owners. Cricket Deal Direct (UK) Ltd is proud to be associated with a company offering such a rich cricketing history and tradition. Today SM offers an exciting and vibrant range of quality cricket products at very affordable prices. Many International and local cricket players have endorsed the range, and we are promoting and introducing the brand throughout the UK and “spreading the word” amongst the cricketing community.