Culver's Invites Guests to Play Secret Santa for the Chance to Win $1,000
Culver's gives guests the opportunity to gift free Mini Mixers made with M&M's
December 5, 2013 – From now through December 13, Culver’s is spreading holiday cheer through Merry Mixers, an online promotion inviting guests to play Secret Santa. Guests have the opportunity to give – for free – a Mini Concrete Mixer made with colorful, candy-coated M&M’s® swirled into creamy Vanilla or Chocolate Fresh Frozen Custard.
Lucky recipients of the Mini Mixers will receive their free certificate via email. Santas won’t remain secret for long – recipients can visit a Secret Santa reveal page on the restaurant’s website to solve the sweet mystery. Culver’s will say “thank you for sharing” by randomly selecting one gifter to receive a $1,000 cash prize.
“December is the season of giving,” said David Stidham, vice president of marketing at Culver’s. “Merry Mixers gives guests a chance to surprise a loved one or friend with a delicious treat. This free ‘pay-it-forward’ is also our way of saying thanks to our guests for their support.”
To participate, Culver’s guests visit www.culvers.com/merrymixers to share free Mini Mixers with up to three friends a day.
“M&M’s® have long been a Concrete Mixer mix-in favorite among our guests,” said Stidham. “We thought it would be a great way for our guests to show friends and family that they are thinking about them this holiday season.”
CONTACTS:
Paul Pitas Kate Flehmer
608.644.2614 608.256.6357
paulpitas@culvers.com kflehmer@hiebing.com
About Culver’s:
Culver’s serves fresh food, always cooked to order, with genuine family values to each and every guest. Culver’s is an expanding franchise system with nearly 500 independently owned and operated restaurants in 21 states. The restaurants’ award-winning customer service is based on small-town, Midwestern values, genuine friendliness and an unwavering commitment to quality and freshness. Signature items include the ButterBurger®, made from fresh, never frozen Midwest-raised beef, and Fresh Frozen Custard, including the famous Flavor of the Day program. For more information, visit www.culvers.com, www.culvers.com/facebook, www.twitter.com/culvers, www.gplus.to/culvers or www.instagram.com/culvers.
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