Smartphones: The Death of Device Subsidies
Complimentary Analyst Webinar
A cross-regional view of carrier moves surrounding device subsidies
Since the birth of mobile, carriers worldwide have used device subsidies as prime bait for both contract acquisitions and retention. Problematically, users today are no more loyal than they were yesteryear, and the common practice of bundling handsets with plans has diminished the competitive differentiation value of providing subsidies at all.
Today, many carriers in Europe are wondering out loud if they can afford this legacy practice. In fact, several European carriers have already moved away from subsidies in order to rationalize customer acquisition and retention cost structures. On the other hand, the U.S. market is still as deeply entrenched in the subsidy model as ever. In addition, subsidies are starting to trickle down into the U.S. prepaid market as customers gravitate towards smartphones. How will the subsidy model play out between both markets over the next several years?
In this presentation, Current Analysis Principal Analyst Wes Henderek and Research Director Emma Mohr-McClune will dissect the key examples to date of device financing used within the U.S. and European carrier communities.
Register for one of two sessions to accommodate all time zones:
Tuesday, 12 June 2012 at 12:00 PM EDT / 16:00 GMT - Register here: http://bit.ly/LsCCC7
Wednesday, 13 June 2012 at 9:00 AM EDT / 13:00 GMT - Register here: http://bit.ly/KqTiOS
Media Contact:
Amee Singh
Sr. Director, Marketing Communications
pr@currentanalysis.com
About Current Analysis
Current Analysis (http://www.currentanalysis.com) has been helping leading telecommunications, information technology and business software companies improve their competitive intelligence, differentiate themselves in the market, and win more business. Current Analysis is the only provider of continuous, in-depth tactical competitive intelligence, analysis, and advice. For more than 15 years, sales teams, product managers, marketing professionals, and executives have relied on Current Analysis as a trusted partner to improve their ability to anticipate and quickly take action on market opportunities and competitive threats. The company serves more than 35,000 professionals at over 1,600 global enterprises.
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