Smartphones: The Death of Device Subsidies
Complimentary Analyst WebinarA cross-regional view of carrier moves surrounding device subsidies Since the birth of mobile, carriers worldwide have used device subsidies as prime bait for both contract acquisitions and retention. Problematically, users today are no more loyal than they were yesteryear, and the common practice of bundling handsets with plans has diminished the competitive differentiation value of providing subsidies at all. Today, many carriers in Europe are wondering out loud if they can afford this legacy practice. In fact, several European carriers have already