Vendors Target Programs at Powerful Developer Brain Trust
IT Connection Blog by Charlotte Dunlap
Summary Bullets:
- Application platform vendors need to target developers with messaging and programs.
- SAP is aiming for a broader developer audience via its new MADP partner program.
Middleware vendors realize that enterprise developers are at the center of a company’s decision making process in today’s innovation-centric organizations; therefore, they are tailoring messaging directly to the source. Developers are driving more of the architectural and business-oriented decisions in the enterprise. They're not just a sweatshop pumping out code, but a vibrant brain trust capable of some serious innovation and thought leadership. Read more of this post at http://bit.ly/OV6Pyg
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