Vendors Target Programs at Powerful Developer Brain Trust
IT Connection Blog by Charlotte DunlapSummary Bullets: · Application platform vendors need to target developers with messaging and programs. · SAP is aiming for a broader developer audience via its new MADP partner program. Middleware vendors realize that enterprise developers are at the center of a company’s decision making process in today’s innovation-centric organizations; therefore, they are tailoring messaging directly to the source. Developers are driving more of the architectural and business-oriented decisions in the enterprise. They're not just a sweatshop pumping out