A&E personality, kitchen designer, remodeling expert Roger Hazard now official design consultant for Custom Cupboards
Hazard's passion for Custom Cupboards led to formal alliance
WICHITA, Kan., April 19, 2012 - Custom Cupboards today announced that A&E personality and home design expert Roger Hazard is the company's official design consultant.
Hazard will be introduced to Custom Cupboards dealers next week at the Kitchen & Bath Industry Show (KBIS) in Chicago, and will also make an appearance at Custom Cupboards' display in the Hafele exhibit.
VIDEO: Hazard talks about Custom Cupboards here.
Hazard will promote Custom Cupboards products and make public appearances at specific Custom Cupboards events, including:
- KBIS
- Private spring products launch
- Dealer showrooms
- Home shows and other events
History of working with Custom Cupboards products
Hundreds of episodes of Hazard's television shows - including Sell This House, Sell This House Extreme, and Move this House - have reached audiences around the world, and he has thousands of social media followers.
"We've been working with their (Custom Cupboards) products regularly - both on TV and with our client projects in Austin," says Hazard, who lives there with partner Chris Stout. "Over the years, I've become a Custom Cupboards evangelist."
Hazard's passion for Custom Cupboards led him to approach the cabinet manufacturer about creating a formal alliance.
Why the alliance?
"I wanted to be part of a company that's easy to work with, flexible and committed to excellence," says Hazard, "and that defines Custom Cupboards. They just do things right.
"They make beautiful cabinets, their dealer support is enviable and their design and finish options make any dream kitchen possible, from traditional to modern and anything in between," he says.
Custom Cupboards president Mael Hernandez says Hazard's trusted personal brand and national identity are "a perfect fit for our kitchen remodeling target markets" and aligns directly with Custom Cupboards objectives.
"Roger brings more than just a recognizable face. He's an established and trusted industry personality. Roger will help drive traffic to dealer showrooms with design counsel, tips, information and in-person industry and regional appearances," says Hernandez.
Hazard's design philosophy
"My job is to understand my client's lifestyle and create a home environment that's perfectly tailored to his or her needs," says Hazard. "Custom Cupboards embraces that viewpoint too. We speak the same language."
Hazard and Stout will soon launch a new web-based design program at their online site: http://www.designhazards.com
custom@russellpr.com 316.932.9000
About Custom Cupboards
Custom Cupboards focuses on innovation, flexibility, lean manufacturing, beautiful design, quality and value - and helping more dealers sell more dream kitchens to more customers. The company is led by chief executive officer Ron Henry and president Mael Hernandez - whom Henry had recruited in 2010 as vice president - sales and marketing.
Ron Henry and his brother, Dan Henry, founded the privately held company in 1981 in Wichita, Kan. They began with a commitment to customer service and to making beautiful cabinets. Within two years, the business outgrew its original 3,000 square-foot building. Today, it operates in a 200,000 square-foot, company-owned manufacturing facility. Custom Cupboards' cabinets, vanities and custom kitchens are in homes throughout the U.S.
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