Quality Meat Scotland teams up with Tesco for Enjoy the Taste of Scotland
Ahead of the first event on the Enjoy the Taste of Scotland road show calendar this weekend in Elgin (8th May 2010), Tesco has announced that Quality Meat Scotland (QMS) will sponsor the road show series across the country this summer. Angus Bell, Local Buying Manager for Tesco in Scotland said: “We are delighted that QMS has teamed up with Tesco for the ‘Enjoy the Taste of Scotland’ events around the country. The events provide local and regional producers with an opportunity to showcase their products to hundreds of visitors, who will be able to try and buy direct from the producers.” Gordon Sloan, Marketing Executive for QMS, said: “The event is a good opportunity for us as it coincides with the launch of our latest campaign to promote Specially Selected Pork and is taking place in the heart of Scotland’s main pig producing region. It helps highlight the health and welfare standards that underpin the Specially Selected Pork brand and will hopefully convince shoppers to look for the brand as a sign of pork with provenance and production guarantees.” Visitors attending the Elgin event, which is being officially opened by Richard Lochhead MSP, will be able to take a culinary tour of the region, browsing stalls and meeting the enthusiastic producers from all over Scotland. The Elgin event will feature: The Tesco Cookery Theatre – with cookery demonstrations from Harbour Lights, Restaurant 55 and Chapter One chefs, Ready Steady Cook with Moray Firth Radio, Kids Smoothies with Tesco’s Home Economist and Whisky cocktails with Gordon and Macphail. The Tesco Fair– a collection of producer marquees and stands as well as a variety of activities and great entertainment including the Hall’s Haggis Shy, milking ‘Bella’ the Wiseman’s life size cow, a craft corner, face painting and even the chance for kids to come and taste, plant and grow their own herbs. (full exhibitor list in notes to editors) ETTOS road shows will be taking place across Scotland as follows: Tesco Extra Elgin – 8th May 2010, 10am – 6.30pm Tesco Extra Perth – 7th August 2010, 10am – 6.30pm Tesco Extra Silverburn (Glasgow) – 28th August 2010, 10am – 6.30pm Visit www.enjoy-taste-scotland.com for information and live updates. ENDS Notes to editors Elgin Event: There will be a VIP preview launch on Friday 7th May from 4.30pm – 6.30pm. If you are interested in attending, please request tickets from Eilidh Macleod at Denvir T: 01786 448 160 or E: eilidh@denvirmarketing.com Exhibitor list: Albert Bartlett Brewdog Brown Brothers Cairngorm Brewery Dean’s Gordon & MacPhail Greenvale Hall’s/McIntosh Donald Hamlyn’s Oats Lactalis McLelland Maclean’s Bakery Maxiumm Nisha’s Patersons of Arran Press and Journal Really Garlicky Company Sang’s of Banff Speyside Specialities Tio Tunnocks Wiseman’s Dairies QMS background: QMS is the public body responsible for helping the Scottish red meat sector improve its efficiency and profitability, and maximise its contribution to Scotland's economy. QMS market the PGI labelled Scotch Beef and Scotch Lamb brands in the UK and abroad and promote Scottish pork products under the Specially Selected Pork Banner. Its assurance schemes cover more than 90% of livestock farmed for meat in Scotland and offer consumers the legal guarantee that the meat they buy has come from animals that have spent their whole lives being raised to some of the world’s strictest standards. Scotland’s beef, lamb and pork producers make an important contribution to the country’s rural economy, contributing over £1,500m to the annual GDP of Scotland and supporting in excess of 30,000 jobs in the farming, agricultural supply and processing sectors. This information and further details from Jane Maher at Denvir T: 01786 448 160/ 07789 225 171 E: jane@denvirmarketing.com
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