Buyers prepare for Nordic Organic Food Fair 2015
High-profile speakers from Organic Denmark, Netto, Oatly, IFOAM and KRAV Sweden now confirmed
Top buyers from Irma, Ruohonjuuri Oy, Orkla Foods, Naturesource, Coop Sweden, Udea, Okle GmbH Großhandelszentrale, Menigo, Scandic Hotels, Fazer Foods, Atria Scandinavia, and Kung Markatta, are among the who’s who of industry names that have already pre-registered to attend Nordic Organic Food Fair 2015, which returns to Malmö, Sweden, on 1-2 November.
With competition within the €3.1bn Nordic organic food market at an all-time high, the show is a popular choice with thousands of buying teams from across Europe looking to source the next wave of organic bestsellers. For retailers and caterers looking for differentiation, innovative sourcing is key. And Nordic Organic Food Fair (with its 200 exhibiting companies) offers a world of choice.
Organic veggie food GmbH (Germany), Biohof Fink (Austria), Lye Cross Farm (UK), Big Oz Industries (UK), Ekoloji Market (Turkey), Bio Planet S.A (Poland), Bio-Center Zann – B.V. Handelsonderneming (The Netherlands), Loving Earth (Australia), Petras Bio (Romania), Klingele Chocolade (Belgium), Gusto Organic Cola (UK), Fynbo Foods (Denmark), IRJIMPA S.L (Spain), Nautilus Organic (The Netherlands), Käserebellen GmbH (Germany), Summerbird (Denmark), Pajottenlander – Freya (Belgium), Liivimaa Lihaveis (Estonia), Raikastamo Oy (Finland) are just some of the new exhibitors for 2015.
Whilst returning exhibitors include BIOVA organic (Sweden), Intellifood Sweden AB (Sweden), De Smaakspecialist (The Netherlands), Govinda Natur (Germany), Bohlsener Muehle (Germany), Solhjulet (Denmark), Biolab (Italy), Machu Picchu Foods (Peru), World Wide Cheese (The Netherlands), Pukka Herbs (UK), Biodynamiska Produkter (Sweden), Biogan A/S (Denmark), and Lemberona handels GmbH (Austria).
Some of the latest innovations being promoted this autumn include Castillo de Canena’s first Biodynamic extra virgin olive oil from Scandinavian distributor C&E Gastro Import; certified organic fruits, vegetables and tropical fruits from Biotropic GmbH; a collection of seven new organic tea blends from Jardins de Gaïa; organic cheddar snacks from Lye Cross Farm in Somerset, England (the home of Cheddar cheese); organic Soya Bean Noodles and curry pastes from DO-IT Dutch Organic International Trade; organic, cold pressed, omega-3 rich Inca Inchi oil from Ditra nv – Martera; and Woodland Babies – a new baby food range from Smily Rainbow’s Woodland Wonders brand.
Organic Theatre line-up confirmed
Of course, it’s not just the products that are set to pull in the crowds. Keeping up-to-date with key industry trends and developments is integral to the running of any successful store or food outlet. This year’s Organic Theatre line-up is designed to help attendees maximise their sales using the latest market data, insights and experience from high-profile brands and industry leaders.
This year’s free education programme now includes big names like Netto’s COO Thor Jørgensen, KRAV Sweden’s Johan Cejie, Organic Denmark’s international marketing director Helene Birk, Green & Black’s co-founder Craig Sams, Soil Association Certification’s trade relations manager Lee Holdstock, Oatly’s creative director John Schoolcraft, Ekoweb’s founder Cecilia Ryegård, and Mimi Eriksson Dekker and Eva Froman from EkoMatCentrum.
Matthias Lehner – PhD Lund University and member and former chairman of Ekolivs Co-operative in Malmö, Sweden – will also be adding speaker duties to his impressive resumé. Using research that focuses on customer behaviour (nudging and collaborative consumption) as well as brand marketing, he’ll be discussing ways in which individual stores can connect to their customers and encourage them to engage in sustainable consumption strategies.
This year’s programme also includes two information-packed panel sessions focussing on the future of the organic sector; taking place on Monday 2 November from noon.
The first, hosted by IFOAM, will feature Per Kølster, chairman of Organic Denmark and deputy council member of IFOAM, examining how the Nordic organic sector can improve and expand organic by the year 2030. Building on proposals launched as Vision 2030 at the 9th European Organic Congress this summer, the session offers a unique forum to discuss strategies and actions for the further development of the organic movement in Europe.
The second panel session of the day – The Future of Food: Tech or Natural? – features Edward Boëthius, a trend analyst at United Minds; Annika Lindecrantz, editor-in-chief of Livsmedel i focus; and Charlotte Bladh André, head of Organic Sweden. Using insights drawn from the latest food and consumer trends, they’ll be sharing their thoughts on business opportunities and challenges for organic food business over the years to come.
Nordic Organic Food Fair (1-2 November, MalmöMässan, Sweden) is co-located with Natural Products Scandinavia. Thanks to a 53% increase in exhibitors for 2015, the combined events will feature over 350 companies showcasing their latest natural and organic innovations to over 3,600 attendees.
To register for a free trade ticket to Nordic Organic Food Fair, which includes access to the free seminars, Innovation Showcase and Awards, and the new Wine & Beer Tasting Zone, please visit www.nordicorganicexpo.com and quote priority code NOFUK122 (direct link: www.eventdata.co.uk/Visitor/Nordic.aspx?TrackingCode=NOFUK122).
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Media enquiries & press pass requests to:
Emma-Louise Jones, Head of PR
Editorial representatives of relevant trade and consumer media (including freelancers) are invited to apply for press passes to Nordic Organic Food Fair via email to ejones@divcom.co.uk (please note, additional details may be requested to verify journalistic activity and all press passes are issued at the management’s discretion).
t: +44 (0)1273 645134
Website: www.divcom.co.uk
Twitter: www.twitter.com/DiversifiedUK
Exhibitor enquiries to:
Anne Seeburg, Event Manager
t: +44 (0)1273 645124 e: aseeberg@divcom.co.uk
Website: www.nordicorganicexpo.com
Twitter: www.twitter.com/NordicOrganic
Facebook: www.facebook.com/nordicorganic
LinkedIn: www.linkedin.com/groups/Nordic-Organic-Food-Fair-5071082
Scandinavia office:
Lars Larsson, Nordic Manager
Nordenskiöldsgatan 13, S - 211 19 Malmö, Sweden
t: +46 702 661170 e: LLarsson@divcom.co.uk
Notes:
In 2014, Nordic Organic Food Fair was shortlisted for Best Tradeshow Exhibition (UK & International) under 2,000sq.m at the UK’s Association of Event Organisers’ annual Excellence Awards. It was also a finalist in the Best International Launch category at the UK’s Exhibition News Awards.
In 2013, Natural Products Scandinavia won Best International Launch at the UK’s Exhibition News Awards. It was also finalist in the Best Trade Launch Show category at the UK’s Association of Event Organisers’ annual Excellence Awards.
High resolution photographs are available upon request:
Diversified Communications UK (Diversified UK) is a fast growing trade event organiser and publisher based in Brighton, Peterborough, Leamington Spa, and Nailsworth, Glos. Diversified UK’s portfolio includes Nordic Organic Food Fair in Malmö, Sweden (co-located with Natural Products Scandinavia); Natural & Organic Products Europe (London); Natural and Organic Awards; Natural Products magazine; Natural Beauty Yearbook; camexpo; lunch!; Casual Dining; office*; Ocean Business (including Offshore Survey Conference & Ocean Careers); OceanBuzz; MARELEC Marine Electromagnetics conference; SITS – The IT Service Management Show; ServiceDesk360; Euro Bus Expo; Coach and Bus Live; British Tourism & Travel Show – The Best of Britain & Ireland; The Route One Operator Excellence Awards; The National Coach Tourism Awards; Route One magazine; and Coach Monthly. For more information, visit: www.divcom.co.uk.
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