camexpo celebrates successful 10th anniversary show!

London’s Earls Court was transformed into a vibrant showcase of the very best in complementary and natural healthcare products and services last month, as camexpo celebrated its tenth anniversary edition on 20-21 October with 5,492 total attendees.

The essential two-day event for the UK’s CAM practitioners and therapists, camexpo has been hailed a huge success by its visitors, who packed the aisles to see the latest offering from 170 exhibiting companies.  camexpo’s renowned CPD-accredited conference programme also enjoyed enthusiastic crowds, with many speaker sessions filled to capacity and the majority of taster workshops sold out in advance of the opening day.  Whilst the show’s exhibitors left the show impressed by the wealth of quality attendees that organiser Diversified Business Communications UK had delivered.

Zoe Campbell, event manager of camexpo, is delighted with the results:  “We have just had our best camexpo ever.  The overwhelming feedback we’ve received so far from many of our exhibitors is that they enjoyed a very productive and successful show.”

“I would like to say a huge thank you to all of our exhibitors, visitors, speakers, and supporters, for making this year’s milestone anniversary show so very special.  It was fantastic to be able to celebrate – not just ten years of camexpo – but the achievements and growth of the CAM industry as a whole – in such great company,” says Campbell.

“camexpo is always outstanding – and is an absolute ‘must attend’ event for anyone involved in complementary medicine, integrative medicine and natural healthcare,” says Jayney Goddard, president of the CMA, who drew standing room only crowds to the show’s new Hot Topic Discussion Desk zone for her session on Saturday 20 October.  “This year – however – on camexpo’s 10th anniversary the organising team at Diversified UK pulled out all the stops and delivered a show that was truly exceptional in every respect.  Every year I attend I always think that camexpo can't possibly get any better – and am always proven to be totally wrong.  I don't know how they do it – but this show is truly incredible and here at The Complementary Medical Association we are proud to be involved.”

Despite severe disruptions on the public transport links serving Earls Court and West Brompton over the camexpo weekend, thousands of dedicated practitioners, therapists, CAM students and health store buyers flocked to the show.  Attendees benefited from incredible ‘show only’ savings on thousands of essential CAM purchases, plus an unrivalled opportunity to be kept up-to-date with all the latest research and developments by big name industry speakers and trainers in the show’s 22 free Keynote seminars (in two Revital-sponsored theatres), 33 free training and development sessions in its CThA Demo Theatre and CAM Stage Live!, new Hot Topic Discussion Desk zone, and 48 Taster Workshops (sponsored by Balens). 

Therapist Lorraine McClellan was just one of thousands of visitors who left camexpo with a host of new business ideas:  “I think the show’s fabulous!  It’s very informative and great for networking.  I came with a few exhibitors in mind but am very delighted to have found such a great choice of interesting new products and new avenues to explore.”

“camexpo really opens up your mind to the wide scope of alternative medicine,” agrees nutritional therapist Shaherah Jordan.  “It’s been one of the most enjoyable days I have spent in a long time.”

Whilst highly satisfied exhibitors included Denise Tiran, educational director at Expectancy, who commented: “This has been our most successful show since we started exhibiting seven years ago!  Visitors seem to be much more focussed – definitely our best show yet.”

Exhibitor Lisa Whitehead, consultant therapist at Botanicals Natural Skin Care, was equally upbeat:  “It was the first time we’ve exhibited at camexpo, and what a great show it was! There was such a buzz in the hall and we were absolutely delighted with the level of serious interest in our range from therapists.”

“Busy show, the quality of visitors has been amazing – even better than last year.  But it’s not just about our business and sales, visiting practitioners are really interested in – and genuinely grateful for – the high quality of product research that we are doing on their behalf,” says Sarah Daly, sales manager at A.Vogel.

“Really good show, it’s our third year exhibiting and this is the best one yet!” says Julie Goodwin, owner of Healing Bamboo/Kokoro Haramaki.

“camexpo was a fantastic venue at which to showcase payleven’s revolutionary new smartphone based credit/debit card payment system.  We were overwhelmed with interest from individual therapists (with over 100 signing up at the show), who were excited by the prospect of finding a low-cost mobile solution to a long-standing problem of how to take card payments,” says Ian Marsh, director of payleven UK.

“Another fabulously successful show!  This has to be the number one show for anyone serious about promoting their brand to the CAM marketplace.  We’ll be back next year!” says Amanda Nelson, managing director of Manifest Health Ltd.

Show highlights included the announcement of the winners of camexpo’s three prestigious annual awards, including the Best New CAM Product Award 2012, which was voted for by visitors to the show’s New Products Showcase on Saturday 20 October.  The winner was MyChelle Dermaceuticals by Eterno Naturals.

“We’ve been non-stop this year – and sold lots of products.  The show has had a great buzz and we’re delighted to have won this year’s Best New CAM Product Award,” says Nigel Barton, managing director of Eterno Naturals.

Another camexpo winner was CNHC registered nutritional therapist Catherine Jeans, co-owner (with Jackie Heffer-Cooke) of The Orange Grove Clinic in Norwich, which won the CAM Clinic of the Year Award 2012.  The Award, sponsored by Viridian Nutrition, in association with The Nutri Centre, included £500 prize money, and was presented by The CMA’s president Jayney Goddard.  The Award, which is now in its third year, was judged on the treatments offered, marketing, client testimonials, unique selling points and all round client experience.  The final shortlist, drawn from over 50 entries from clinics all around the UK, also included The Perrymount Clinic in Haywards Heath, Sussex, and Fine Fettle in Bookham, Surrey.

The judging panel were impressed by the high quality of entries but singled out The Orange Grove Clinic for its distinctive approach and “fantastic client testimonials”, commenting:  “The winning clinic not only offers a wide choice of therapies, it also offers a range of specialist fertility, pregnancy and post natal treatments, classes and courses; as well as catering for the health and wellbeing of its city.”

“Jackie and I created The Orange Grove Clinic to provide the people in our region with a nurturing and professional complementary centre, dedicated to integrated healthcare using a multi-therapy approach to ensure the best support for each and every client.  This award is dedicated to our wonderful team of therapists and receptionists who have worked so hard to bring The Orange Grove Clinic to such prestigious recognition, just one year after opening,” says Catherine Jeans, co-owner of camexpo 2012’s winning CAM clinic.

The recipients of camexpo’s fourth annual, industry-voted CAM Outstanding Achievement Award were also a popular choice – particularly as they were accepting the honour for an unprecedented second year running.  The winners Meghan Mari and Rachel Fairweather, directors and co-founders of the Jing Institute of Advanced Massage Training, enjoyed a standing ovation as they accepted the award from Diversified UK’s managing director Carsten Holm.  Aside from winning an overwhelming majority of votes, many of Meghan Mari and Rachel Fairweathers’ legion of followers submitted glowing testimonials on their behalf, including the following by one anonymous supporter:

“Brilliant, passionate and so enthusiastic towards everyone who walks into their training rooms, my business wouldn't be where it is now without their continued support.”

“For once in our lives we are without words! To receive the camexpo CAM Outstanding Achievement Award for the second year running is an incredible privilege and we feel absolutely thrilled and honoured,” commented Mari and Fairweather earlier this week.  “Without a doubt, camexpo has become ‘the show’ in support of complementary therapies and we would like to thank the organisers for their whole hearted support of the massage profession and the wider CAM community.”

“We accept this award on behalf of massage therapists everywhere who are aiming to raise the standards of the profession and especially to the first graduates of our BTEC level 6 degree level programme in advanced clinical and sports massage. Together we are proud and strong; Jing has always been about the power of realising your dreams and working together we are so much more powerful than we are alone. Thank you to everyone who has helped us to achieve our dreams – we endeavour to continue to support you to realise yours,” continued Mari and Fairweather.

camexpo will return to Earls Court, London, in 5-6 October 2013.  For further information and to stay up-to-date with all the latest news and 2013 exhibitor information, please visit


Media enquiries & photography requests to:
Emma-Louise Jones, PR Manager
t: +44 (0)1273 645134

camexpo enquiries to:
Zoe Campbell, Event Manager
t: +44 (0)1273 645135

Diversified Business Communications UK (Diversified UK) is a fast growing trade event organiser and publisher based in Brighton.  Diversified UK’s portfolio includes Natural & Organic Products Europe; Natural Products Scandinavia; lunch!; office*; SITS – The Service Desk & IT Support Show; SITS Europe (new for 2013); Natural Products magazine; and the Natural Beauty Yearbook.

Diversified UK is part of Diversified Business Communications, a leading international media company, with a successful portfolio of sector leading exhibition, conferences, publications and websites.


About Us

Diversified Communications UK Ltd (Diversified UK) is a fast growing trade event organiser and publisher based in Brighton, Peterborough, Leamington Spa, and Nailsworth, Glos. Its brand portfolio includes: • Casual Dining (24-25 February 2016, Business Design Centre, London) • British Tourism & Travel Show - Best of Britain & ireland (16-17 March 2016, NEC, Birmingham) • Ocean Business, Offshore Survey Conference & Ocean Careers (April 2017, National Oceanography Centre, Southampton) • Natural & Organic Products Europe (17-18 April 2016, ExCeL, London) • Geo Business (24-25 May 2016, Business Design Centre, London) • SITS - The IT Service Management Show (8-9 June 2016, Olympia, London) • MARELEC International Marine Electromagnetics conference • lunch! (24-25 September 2015, Business Design Centre, London) • camexpo (26-27 September 2015, Olympia National Hall, London) • Coach & Bus Live (30 September - 1 October, 2015, NEC, Birmingham) • office* (13-14 October 2015, Olympia National Hall, London) • Natural Products Scandinavia & Nordic Organic Food Fair (1-2 November 2015, MalmöMassan, Sweden) & • Euro Bus Expo (1-3 November 2016, NEC, Birmingham) • Natural Products is Britain’s leading trade magazine for the natural and organic products industry ( • The Natural Beauty Yearbook is the UK’s only dedicated trade guide to the natural and organic beauty and personal care market ( • Ocean Buzz is the weekly ocean technology eNewsletter providing the latest news and information from the industry ( • is a news, comment and discussion site dedicated to connecting, informing and learning within the ITSM community ( • Route One is the market-leading coach and bus industry weekly magazine ( • Coach Monthly is the leading magazine for the coach tourism community, read by coach operators, tour planners and industry professionals ( • Route One is the market-leading coach and bus industry weekly magazine ( Diversified UK is part of Diversified Communications, a leading international media company providing market access, education and information through global, national and regional face-to-face events, eMedia, publications and television stations. Diversified serves a number of industries including: seafood, food service, natural and organic, healthcare, commercial marine, and business management. Based in Portland, Maine, USA, Diversified employs over 800 staff, with divisions in the Eastern United States, Australia, Canada, Hong Kong, Singapore, Thailand and the United Kingdom.