Natural & Organic Products Europe 2014 opens in London this weekend

Now only days away, visitors to this year’s Natural & Organic Products Europe trade show at London’s Olympia this weekend on Sunday and Monday, 13-14 April, will enjoy an increased opportunity to expand their natural and organic ranges, with over 550 exhibiting companies from 45 different countries now confirmed.

With visitor pre-registration figures already comfortably ahead of the same time last year, the sold out 2014 edition looks set for another record turnout.  More than 9,000 health, food and beauty buyers – including representatives from major supermarkets and multiples, specialist suppliers, international wholesalers and distributors, pharmacies, leading contract caterers, salons and spas, plus hundreds of independent retail outlets – are expected to attend.

Natural and organic is big business around the world, and each year it’s getting bigger.  The latest European data published by organic research specialists FiBL reports that the organic food and drink market in the EU grew by 6% to reach €20.9 billion in 2012; whilst research company Organic Monitor predicts that global sales of natural and organic beauty products will reach around US$14bn by 2015.

Buyers looking to refresh and expand their natural, organic, fair trade, free-from, and eco living offerings – and take a bigger bite out of these lucrative (and growing) markets – will find a host of new products ideas from some of the world’s most innovative manufacturers and suppliers at Natural & Organic Products Europe 2014.

New Product Showcase
The event’s popular New Product Showcase, which includes Health & Nutrition, Natural Beauty & Spa, Organic Non-Food, Natural Living & Home, plus four food and drink categories, currently includes over 307 entries – up 10% on last year’s total.

Always a popular destination, visitors to the showcase on Sunday 13 April will also be able to vote for their favourite new products, which will be announced later that night at the prestigious Natural and Organic Awards (hosted by Natural Products magazine, in association with the Soil Association).

The full exhibitor list is available to view at

The Natural Food Kitchen

From meat-lovers to vegans, from kids to connoisseurs, there’s handy tips on how to whip up a host of dishes to suit every palate and conscience at this year’s Natural Food Kitchen, which offers two days of live demonstrations from award-wining chefs and expert nutritionists.

Designed to offer visiting food and drink buyers with a host of fresh ideas for their stores and eateries, this year’s recipe-packed line-up features a healthy mix of raw, vegan, vegetarian, flexitarian, special diet, seasonal and organic themed sessions.

Notable highlights include local food champion Barny Haughton demonstrating how to cook 12 organic, seasonal and affordable vegetable dishes in just 45 minutes; and Dale Pinnock – The  Medicinal Chef, who will be joined by HELLO! Online’s newest health and fitness blogger Catherine Tyldesley (Eva Price in ITV’s Coronation Street).  There’s also first time appearances from chef Rachel Green, award-winning cocktail mixologist Dan Thomson (discussing how to make the perfect fresh juice); and The Vegan Society’s Ambassador Roxy Shahidi (Leyla Harding in ITV’s Emmerdale), who is appearing alongside top cookery writer Jane Hughes.

The full programme, including session details and timings, is available online at

Natural Products Live

Fronted by a choice of Natural Products magazine’s top columnists, expert contributors and editors, this retailer-focused theatre will feature a host of practical, informative and entertaining discussions.  Speakers include Craig Sams (co-founder of Green & Black’s); Alban Maggiar – chairman of the European Federation of Associations of Health Product Manufacturers (EHPM); Patrick Holford; and John Silvestro.

Session details and timings are available online at  Please note, the exclusive trade launch of the Soil Association's annual Organic Market Report is taking place in The London Room at 2pm on Monday 14 April.

The Natural Beauty & Spa Theatre

Sponsored by Kinetic Natural Products Distributor, speakers this year include Julie Tyrrell (Natrue); Dr Marilyn Glenville; Julia Lawless (Aqua Oleum); Janey Lee Grace; Amarjit Sahota (Organic Monitor); Tracy Taylor (Herrco Cosmetics);and Sonia White (Amarya).  Plus, there’s also the Natural Health Beauty Awards ceremony.  Winners include Natural & Organic Products Europe exhibitors Antipodes (Kinetic Natural Products Distributor), Urban Veda, Dr Bronner’s Magic Soaps (Kinetic Natural Products Distributor), Green People, and Madara (Australis).

Session details and timings are available online at .

Natural & Organic Products Europe takes place on 13-14 April 2014 at Olympia London, and includes four show sections:  Natural Beauty & Spa, Natural Living, Health & Nutrition, and The Natural Food Show.  Entry includes access to Keynote sessions, Natural Beauty & Spa seminars and live Natural Kitchen demonstrations.

To register for a free trade pass to Natural & Organic Products Europe 2014, please visit and quote priority code NPEPR (direct link:

Please note, free advance registration closes at 5pm on Saturday 12 April (after which a £20 door charge will apply).


Press pass requests :
Editorial representatives of relevant trade and consumer media (including freelancers) are invited to apply for press passes to Natural & Organic Products Europe via email to  (Please note, no press passes will be issued onsite, so please request your pass before 5pm on Saturday 12 March.  Additional details may be requested to verify journalistic activity and all press passes are issued at the management’s discretion).

Media enquiries & press pass requests to:
Emma-Louise Jones, PR Manager
t: 44 (0)1273 645134 

Exhibitor enquiries to:
Carol Dunning, Event Manager
t: 44 (0)1273 645125 

Notes to Editors:

High resolution imagery from Natural & Organic Products Europe 2013 is available upon request.

Natural & Organic Products Europe, launched in 1997, is the UK's biggest trade show for the natural products, health food and organic sectors.  In 2013, its 17th edition enjoyed a 20% increase in attendance – having attracted 8,810 industry professionals from 76 different countries (excluding revisits) compared to 7,352 in 2012.  

Location: The Grand Hall Olympia, Kensington, London W14 8UX, UK
Opening hours: Sunday 13 April, 9.30–17.30 & Monday 14 April, 9.30–17.00

About Diversified Communications UK
Diversified Communications UK (Diversified UK) is a fast growing trade event organiser and publisher based in Brighton, Sussex and Nailsworth, Glos.  In addition to Natural & Organic Products Europe, Diversified UK’s portfolio includes Natural Products magazine; the Natural Beauty Yearbook; Natural Products Scandinavia and Nordic Organic Food Fair (in Malmö, Sweden); camexpo – the UK’s biggest professional event for the complementary, natural and integrated healthcare community; lunch! (winner of Best Marketing Campaign of the Year at the Association of Event Organisers Excellence Awards in 2012, and Best UK Trade Show Exhibition (under 2,000sqm) in 2010 & 2011); Casual Dining (new for 2014); Ocean Business (including Offshore Survey Conference & Ocean Careers); OceanBuzz; MARELEC Marine Electromagnetics conference (in Hamburg, Germany); GEO Business (new for 2014); office*; and SITS – The Service Desk & IT Support Show.

Diversified UK is part of Diversified Communications, a leading international media company with a portfolio of eMedia, events, publications and television stations (




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