Natural Products Scandinavia set to bring the spotlight back to Malmö

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With representatives from 25 countries already confirmed to date, visitors to the second edition of Malmö’s healthy living trade event – Natural Products Scandinavia, taking place this 20-21 October in Sweden, will benefit from the show’s biggest choice of international exhibitors yet.

Host of the Eurovision Song Contest in May, Malmö is certainly no stranger to international attention.  And this year’s Natural Products Scandinavia (together with its new, co-located, sister event Nordic Organic Food Fair), looks set to bring thousands of attendees (visitors and exhibitors) from across Scandinavia, Europe, and beyond, back to Sweden's first Fairtrade City.  For two action-packed days this October, MalmöMassän’s halls will be buzzing with business as the Nordic region’s only dedicated trade event for the health living, beauty, nutrition and self care sectors presents a vibrant showcase of their latest compositions – the best new natural and organic products to hit the market.

Finland’s Nordic Health Sprays, Sweden’s Biofood, Portugal’s Tetriberica SA – Acushia Oil, and Ingennus, Mycology Research Laboratories, Aduna, and Herbal Veda from the UK are just a few of the latest companies to join the award-winning show’s exhibitor list this month.  With new bookings coming in almost daily, the event is firmly on course to hit its target of 190+ exhibitors (up 10% from 2012) well before doors open in 12 weeks time (exhibition space is currently at around 90% sold out).

Originally devised as a way to encourage internal trading amongst the Nordic countries, feedback from last year’s founding exhibitors (65% of whom rebooked for 2013) illustrate that the show not only did just that but also helped many international companies to break into the Scandinavian market for the first time (and vice versa).

“A show like this has been missing for many years, and it’s great that we now have this in the Nordic region,” comments Anders Lindqvist from Sweden’s Great Earth Scandinavian AB.

“Natural Products Scandinavia 2012 really turned out to be exactly what we had hoped for – and even more,” agrees Pia Löfvenmark, sales manager at HKC Egenvård AB, “it was a great opportunity for us to develop lots of new contacts – as well as to reconnect with established ones.”

“Higher Living Teas did not have any distributors from the Nordic region before exhibiting at Natural Products Scandinavia.  But due to the success of last year’s show not only did we find a distributor – we had a choice from many different countries!” says Keith Garden, managing director of Only Natural (Higher Living and Dr Stuarts), explaining how Scandinavia quickly became a key part of the UK-based company’s “international growth strategy.”

“We now have distributors in every region,” he adds, “with a steady flow of orders from all the key health/natural retailers in each country.”

Scandinavian retailers and buyers looking to discover a wealth of innovative business opportunities of their own will find plenty of new product developments for their customers at this year’s show.   The 2013 exhibitors list, which is available to view (and search) online athttps://onlineexhibitormanual.com/divNPS13/exhi/exhibitorList.aspx features a healthy mix of big industry names – plus, of course, a host of first time exhibitors.

The following is just a small sample of companies showcasing Health & Nutrition and Natural Living products at the show (the exhibitor list also includes a wealth of Natural Food and Natural Beauty exhibitors):

  • DM Qpack AB
  • Ericssons Preventive Medical Group AB
  • Life Products AB
  • Midsona
  • Sentio Trading Sweden AB- Belladot
  • Axellus
  • Akvantum AB - Ancient Minerals Magnesium
  • Pharmapro Scandinavia AB
  • Lea Concept AB - Bejlas Gava AB
  • Bringwell AB
  • Wasa Medical - Probion
  • Nature International AB/ HKC
  • Blackberry AB
  • Clearlife
  • Basharat Intertrade AB
  • MedicaClinical Nord Holding AB
  • Sports Progress International AB
  • Kung Markatta AB
  • Dagsmeja AB
  • Biosym A/S
  • Dansk Farmaceutisk Industi A/S
  • New Nordic International
  • Solgar Nordic
  • Din Sundhed. Net APS
  • Etnovia OY
  • Aromtech Ltd
  • Frisörgrossisten
  • Alfamed AS
  • A.Vogel/ Bioforce
  • Alpha Packaging Int
  • Pont Packaging BV
  • Mooncup Ltd
  • Nosh - The Raw Smoothie
  • BioNutri
  • Kinetic Natural Products Distributer
  • Essential Trading Co-operative
  • The Health Store
  • Nature's Plus
  • Ditra NV - Matera
  • Acuball - Dr Cohen
  • Walmark
  • Biosym A/S
  • Dansk Farmaceutisk Industi A/S
  • New Nordic International
  • Solgar Nordic
  • Din Sundhed. Net APS
  • Etnovia OY
  • Aromtech Ltd
  • Primera Technology Europe
  • Irish Response  - Lifes 2 Good
  • Lilly's Eco Clean
  • Marienburg
  • Valentis
  • Good Night Snoring
  • Frisörgrossisten
  • Alfamed AS
  • FW Medical

“Long overdue, a great experience, exciting, brilliant and truly inspirational” – that’s just some of the reactions from last year’s successful first edition, which attracted 2,009 attendees from 65 different countries.  Natural Products Scandinavia 2013 promises more of the same, when it returns to Malmö, Sweden, on 20-21 October.

To register for a free trade ticket, which also includes entry to Nordic Organic Food Fair, please visit www.eventdata.co.uk/Visitor/NPS.aspx?AffiliateCode=NPSUK104 quoting priority code NPSUK104.

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Media enquiries & press pass requests to:
Emma-Louise Jones, PR Manager 

t: 44 (0)1273 645134                 e: ejones@divcom.co.uk 
Website: www.divcom.co.uk 
Twitter: www.twitter.com/DiversifiedUK 
Facebook:  www.facebook.com/DiversifiedUK 
LinkedIn: www.linkedin.com/groups?gid=5009585

Exhibitor enquiries to:  
Zoe Jackson-Cooper, Event Manager  

t: 44 (0)1273 645141                 e: ZoeJC@divcom.co.uk 
Website: www.naturalproductsscandinavia.com   
Twitter: www.twitter.com/NPScandinavia 
Facebook: www.facebook.com/NaturalProductsScandinavia 
LinkedIn: www.linkedin.com/groups/Natural-Products-Scandinavia-4499812

Scandinavia office:   
Lars Larsson, Project Manager 

Nordenskiöldsgatan 13, S - 211 19 Malmö, Sweden 
t: 46 702 661170                          e: lars.larsson@halsofackhandeln.se

Natural Products Scandinavia won Best International Launch at the UK’s Exhibition News Awards in May 2013.  In June 2013, it was named a finalist in the Best Trade Launch Show category at the UK’s Association of Event Organiser’s annual Excellence Awards.

Diversified Business Communications UK Ltd (Diversified UK) is a fast growing trade event organiser and publisher based in Brighton, Sussex, and Nailsworth, Glos. In addition to Natural Products Scandinavia and the Nordic Organic Food Fair, Diversified UK’s portfolio includes Natural & Organic Products Europe; lunch!; Casual Dining (new for 2014); camexpo; office*; Ocean Business; SITS – The Service Desk & IT Support Show; SITS Europe (Germany); Natural Products magazine; and the Natural Beauty Yearbook.

Diversified UK is part of Diversified Business Communications, a leading international media company with a successful portfolio of sector leading exhibition, conferences, publications and websites.

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